This Day In Search Marketing History: January 12
Google Panda has become a major ranking signal
In 2016, Google Panda became part of Google's main ranking algorithm.
Google Panda was one of Google's first anti-spam algorithms. The latest confirmed update, first released in February 2011, is Panda 4.2, which was released on July 18, 2015.
The Google Panda algorithm guide published in The SEM Post includes some new quotes about Google Panda attributed to the "Google spokesperson". Among them was the announcement that Panda is now part of Google's core ranking algorithm.
Panda is an algorithm that applies to all websites and has become one of our main ranking signals It measures site quality, which you can learn more about in our recommendations Panda allows Google to consider quality and adjust rankings accordingly.
Read all about it Google Panda is now part of Google's flagship ranking signal. And deep into the panda
And as we learned at SMX Next in 2022 from Google VP of Search Hyun-Jin Kim, the Google Panda algorithm later evolved into the Coati algorithm.
Also on this day
Why does Google tell us to check for updates with small effects on ranking, but surprise us with big updates?
2022 : These are the updates that Google doesn't give us much time to prepare for and that have the biggest impact on rankings, like major updates, Penguin and Panda.
E-commerce sales are up this holiday season due to search engine marketers' resistance to Google's updates
2022: US consumers spend $ 204.5 billion shopping online during the holiday season, up 8.6% from last year.
Google Business Profiles await new owners and managers
2022 : New users had to wait 7 days before they could manage all profile features.
Yoast SEO 17.9 adds keyword performance tracking
2022 : The free version lets you track five keywords, while the premium account lets you track 500 to 10,000 keywords.
Google News Performance Report has been added to Google Search Console
2021 : Google Search Console starts showing how well your news site is performing in Google News and the Google News app.
Yelp offers a community feedback feature for health and safety activities
2021 : Yelp launches a new rating feature that will allow the community to provide feedback on social distancing for local businesses and mask enforcement.
Uploading videos to Google My Business is now available for business owners
2018 : Videos can appear on Google Maps and local search listings
Image search: Google Brain Jacket, Poppy Eyes, and the aging Googlebot
2018 : Recent images from the web show what people in search companies eat, how they play, who they date, where they talk, what games they own, and more.
Google has officially disabled its communications team
2017: Google announced that this feature no longer exists, and using the link: www.domain.com is likely to return inconsistent results.
Google made a major update to its core ranking algorithm over the weekend.
2016: Google confirmed that what it described as a "huge update" was an update to a core ranking algorithm and not the expected Penguin update.
Charles Perrault Google celebrates the 17th century storyteller's 388th birthday
2016: A series of three doodles honoring the 388th birthday of 17th-century French author Charles Perrault, featuring classics like Cinderella, Sleeping Beauty, and Puss in Boots.
DMCA takedown database ChillingEffects.org excludes itself from search results
2015. The irony was too obvious to mention. A potential "fear effect" of the DMCA takedown process is censorship of the agency itself.
Report: Google Translate will provide simultaneous translation through the app
2015: Google plans to announce soon a major update to Google Translate that includes real-time automatic translation.
double vision Yahoo and Bing search ads display duplicate copy in the headlines and ad texts
2015: Bing and Yahoo search ads display the first line of ad text description in both the ad text and headlines.
Google doesn't know when Super Bowl 2015 will start (yet!).
2015: Why didn't Google get the Super Bowl start time right when it's been a problem for them for years?
Zomato bought UrbanSpoon for $50-60 million to expand into the US local search market
2015 : The acquisition of Urbanspoon ended a six-month acquisition spree that saw Zomato acquire restaurant blocks in New Zealand, Poland, the Czech Republic, Slovakia, Italy and Turkey.
RIP Aaron Schwartz, one of the first bloggers for Google
2013: The Google Weblog was launched on March 17, 2002, two years before Google launched its own official blog.
To understand Google's choice, think "if Google+ was YouTube".
2012: Google actually launches a “Who to Follow” search engine that shows people and companies with social media accounts that might be of interest to searchers. But it was just based on Google+.
Google is swallowing hard and restarting efforts in China
2012: Google "tones down" and "renews its attack" on China.
The Google Search app for Android has been updated
2012: The new update makes using the search engine easier and faster.
Foursquare offers personalized search in the real world.
2012: Foursquare introduces Explore, improved keyword searches, and several new filters to help users refine their search results.
Major networks are dropping Hulu for hotels
2012: Roomkey's website functionality and design were good, but it wasn't clear if Roomkey was advanced enough to be truly competitive.
Clicks are captured by session in the WSJ report below
2011: Advertisers complained about Google's practice of displaying ads as part of a user's search session, but outside of results unrelated to keywords that advertisers had purchased.
The German government says Google Analytics is now banned
2011: German privacy officials were concerned that Google Analytics was tracking web users' IP addresses, which could violate personal privacy.
Google Places has its own iPhone app
2011: The app focuses more on local discovery than search, distinguishing it from the standard Apple Maps app, which focuses more on directions and navigation than searching for businesses.
Google customizes the new Adsense interface
2011: Default metrics in homepage and performance reports become page-level metrics, product name displayed in ad group/allow selector, and other changes.
How will Verizon's iPhone affect Google?
2011: Google didn't play as big a role in the iPhone user experience as it did on Android, but Google had a strong presence on the iPhone.
The UK regulator is cracking down on paid celebrity tweets
2011: It was soon expected that the UK's Office of Fair Trading would require disclosure rules when tweets are sponsored commercially.
Wolfram Alpha was redesigned in 2011
2011: In addition to the shiny new Live page, some interesting changes were made to the results pages, such as the addition of data relevant to search results.
After 11 months, Google removed Google Japan's PageRank penalty
2010 Google.jp brought back the toolbar with a page rank of 8. As of December 31, it was still ranked 5
Vilink. A solution to turn outbound links into affiliate income streams
In 2010, VigLink, a service powered by Google Enterprise, promised to turn any outgoing link on a website into an affiliate link after entering a small piece of JavaScript code.
Netconcepts was acquired by Covario
2010: NetConcept is a Wisconsin-based SEO company founded by Stephan Spencer.
Baidu was hacked by the Iranian cyber army
2010: This is the same group of hackers that took over Twitter a few months ago.
Proposed UK legislation would exclude search engines from copyright claims
2010: A proposed change to a pending UK law would allow search engines to index any or all "public website" content under an "implied ... perpetual, non-exclusive license".
Google has hired a former McCain spokesperson for the role of chief communications officer
2010: Jill Hazelbecker succeeds Matt Fuhrmann as Head of Corporate Communications.
Bing is adding more health information to searches
2010. Health-related searches were for diseases, medications, and health benefits as well as more general health and fitness related searches.
Google Books Survey in China is having problems
2010: Most of the 20,000 Chinese books scanned by Google appear to be from American libraries.
Google Docs adds file storage, also known as GDrive
2010: A new feature that lets you upload and share files with friends, co-workers, and colleagues Google limits file uploads to 250MB per file, and the total free storage limit is 1GB.
Google simply says "no" to China. Cessation of censorship due to Gmail attacks
2010: Google is widely criticized for its entry into China, especially given its "Don't Pee" slogan.
Calculating the carbon footprint of Google Search
2009: Two Google searches on a desktop computer can emit as much carbon dioxide as a cup of tea.
Firefox leaves Google for Yandex in Russia, but Rambler may be the biggest loser
2009: Russian users really wanted direct access to Yandex search.
a report. Yahoo's search ad share decreased by 36%.
The share of search advertising for 2009 decreased from 30.4% in September to 19.4% by December.
Find the gap between consumer and small business advertisers
2009: 78% of SME respondents reported spending 10% or less of their total budget on marketing efforts.
The Yelp case is settled, but larger search and review issues remain
2009: The Yelp.com review case is settled, but the larger question of how business owners, customers, and online review sites will coexist remains open.
Joshua Schachter has reached out to Google
2009: Founder of bookmarking service Delicious.com and former CEO of Yahoo makes his debut at Google.
Crazy idea mix yahoo nokia
2009 Is Nokia invest or acquire Yahoo? Just a stupid idea or is it?
The paradox of location and participation
2008: Nobody wants to be the first at a party or the only one in a restaurant
Matt Cutts resumes warning Google about malware
Katz says in 2007 that he has reviewed several "we are malware" reports and has yet to see any false positives.
Keep track of your MSN searches at a glance
Among the interesting findings from 2007: adding information to the output part significantly increased performance on the information task but decreased performance on the navigation task.
Google may have free quotes in real time
2007: The New York Stock Exchange submits a proposal to the Securities and Exchange Commission that, if approved, would set fees at a level that would allow Google to display recent sale prices in real time on all Google properties.
Previous expert contributions to Search Engine Land (SME)
These columns are a snapshot in time and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and are not necessarily those of the search engine Land.
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