This Day In Search Marketing History: January 8
Intent Research vs. Keyword Research
In 2020, Bing's Frédéric Dubut told us: "Keyword research will likely become obsolete and should move to intent research as a practice."
Barry Schwartz interviewed Google's John Mueller about Dubut's testimony. This is what Mueller said:
- “Because you give users these words, there will likely always be room for keyword research. Even if search engines try to understand more than just these words, it can be easier to show users specific words, what your pages are about, and what they're talking about. Sometimes this conversion process can be a bit exhilarating."
So, does outdated keyword research still exist? 2023 has certainly changed the way SEOs think about the user intent or search intent behind a search query. But keyword research isn't obsolete yet.
Read all about it at Google's John Mueller Intent Research and Keyword Research for 2020.
Even today
Pausing campaigns shouldn't be your only brand safety measure
2021: How advertisers are responding to the Capitol attack and the arguments for and against stopping ads during the break.
Google processes review requests in bulk
2020: John Mueller said the Google team is processing review requests in batches, so it can sometimes feel like there's a backlog.
Bing Pages allows brands to manage their profiles across all Microsoft products, including Bing Search
2020 – Page owners can use Bing Pages to collect social media links, post contact information, customize Outlook profiles with images and content, and promote social media posts.
Video: Brian Dean on YouTube Subscriber Boost and Nofollow Link Change
2020 – In this episode of Barry Schwartz's vlogging series, talk to Dean about making quality videos, changing the nofollow link attribute, and more. talk about
Do you need to speed up the removal of pages from the Google search index? Try a temporary sitemap file
2019 - If you have hundreds or thousands of pages, it may take time to remove URLs one by one. What can you do? According to John Mueller, use temporary sitemaps.
Google Assistant updates: flight billing, hotel booking, language translation and maps
2019: Google Assistant (and Home by extension) worked hard to create the operating platform.
Machine vs. Human: What Really Defines SEO Success
2019 – Lily Ray changes the way websites are ranked, traffic drops due to algorithm changes, Google rules for ranking search quality, and more.
Google will roll out new Search Console features in the coming weeks
2018: Google Search Console verified users were about to get access to new reports on search performance, index coverage, AMP status, and jobs.
Google is removing drug treatment ads from UK search results
2018 – An investigation revealed an ongoing problem of brokers making offers with strings attached and eventually receiving large refunds from private search engine related hubs, a practice known as “sick brokerage.”
Google mistakenly removes news publishers from Google News
2018: Google called it an "unintentional glitch."
It's Google Home and Amazon Alexa in the battle for the voice ecosystem at CES
2018: Google and Amazon announce new device partnerships; The Google Assistant is reportedly coming to new "smart display" devices, TVs, more speakers, and cars.
Google fixed a long-standing issue with URL rendering in AMP cache
2018: Google announced a change to stop displaying Google URLs instead of publisher URLs in search results displayed from the AMP cache.
Search in images: GoogleBot and BB-8, Google Onesie and Tesla Model X
2016: The latest images on the internet show what people eat, how they play, who they hang out with, where they talk, what toys they have and more in research companies.
With Google now testing custom themes in the background, Google Now is failing ticket users
2015: Google Now maps, which some people rely on to find out if there's a traffic jam on their way to work, how cold it might be, or other useful information for their day, disappeared.
The AdWords Reach report has been moved to the Campaigns tab.
2015: Google moved the Reach & Frequency report from the Dimensions tab to the Campaigns tab.
New Bing Bestseller Carousel Helps Readers Find the Right Book
2015: Microsoft's search engine began displaying a carousel of New York Times Best Sellers when searching for specific book genres.
The Google France home page is "Je Suis Charlie" to commemorate the victims of Charlie Hebdo.
2015: Google France adds the "Je Suis Charlie" ("I am Charlie") badge to its home page in honor of the victims of the Charlie Hebdo massacre in Paris, France.
Yahoo News Digest is "Summly 2.0".
2014: CEO Marissa Mayer introduced a new messaging app at CES. Summly was acquired by Yahoo for $30 million in March 2013.
Utah has the highest Google usage, while West Virginia has the lowest
2014: Chitika Ad Network launches a new tool, PC OS User Percentage or Traffic Market Share Breakdown by State and Search Usage.
Google's Matt Cutts For publishers with duplicate content: Use the canonical tag
2014: How to fix minor duplicate content issue? Later, Cutts said that stories should use the rel=canonical tag to generate PageRank and avoid problems with Google.
Report: US Search Ads Up 12% YoY in Q3 2013; Lower smartphone CPCs
2014 – IgnitionOne releases its fourth quarter digital marketing report, showing that the US paid search market continues to grow.
Google lets you click on links by resolving definition URLs
2013: Previously, the URL displayed below the definition was not clickable. Instead, the only way to click on the font of the definition was to use the little font link at the bottom of the box.
Google hires someone to find ways to find you when you're online
2013: "As Product Marketing Manager for the Search Growth team, you will be responsible for developing plans, creatives, campaigns and programs to increase the number of connected users."
Google, mobile search and the competitive paradox
2013: Where does Google stand in the "future of search" where progress is largely driven by mobile and non-traditional devices? It was a difficult question to answer.
2011: The Year Google and Bing Dethroned SEOs and Publishers
2012: Danny Sullivan called 2011 "exciting." Why? Because after years of progress, search engines have taken a big step backwards by storing links and basic information.
The Big List: 168 Marketing Trends, Predictions, and Resolutions for 2011
2011: paid search, SEO, native/mobile, etc. A wide collection of trends, forecasts and decisions too.
Google is exploring different ways to place ads on maps
2010: Several articles speculated or discussed ads on Google Maps (PC and mobile).
Keep Yahoo BOSS on Microsoft contract, you can get paid in the future
2010: Some results are powered by Yahoo, while BOSS (Build Your Own Search Service, an initiative of the Yahoo Developer Network to provide an open web services platform) search results are introduced on Microsoft Bing.
A year later, the CEO of Yahoo gives himself a B less
2010: Yahoo CEO Carol Bartz said, "Internally it's been a little bit harder than I thought, I've moved fast, but it's a lot of work."
Where is AP in Google News? Apparently in limbo, at the end of the contract
2010: Associated Press articles, hosted by Google itself, no longer appear in Google News. Google has not added any new AP content since December 24.
Google Fast Flip Now on Google News home page
2010: The company's experimental news reading tools are added to the Google News home page, which is still a Google Labs project.
Submit your Google spam suggestions for 2009
2009: In an annual tradition, Matt Cutts of Google's search quality team asked for feedback on what Google should be working on regarding search spam.
Do PPC budgets go up or down in these recessionary times?
2009: 25% of Rimm-Kaufman clients increased their PPC spend in the fourth quarter of 2008 compared to 2007, while 75% decreased their PPC spend.
Google is testing a new AdWords budget option: period
2009: Timeframe introduced a new budget method for advertisers that automatically adjusts their daily budget based on traffic to reach a fixed dollar budget for the calendar month.
Google SMS search failed... due to invoice?
2009: "Sorry, '[search term]' returned no results."
Google StreetView, GPS Save kidnapped girl
2009: Police tracked the girl's cell phone using GPS, then confirmed her location in Virginia using StreetView.
Microsoft buys Quick Search for $1.23 billion
2008: Microsoft acquires a market-leading enterprise search company and a world-class web browser (not to mention some of the brightest talent in search engineering).
Google and YouTube TV powered by Panasonic
2008: Matsushita Electric Industrial, the company behind Panasonic, said the TV would allow users to watch YouTube videos on their TVs.
Yahoo's Yang shares his vision of an open and integrated Yahoo 2.0.
2008: Research is considered part of the overall vision, but not a main objective; Community and trusted content sources are highlighted.
Sony deals with Google and Viacom deals with five competing online video providers
2008: Sony announced a deal to provide Google with five-minute YouTube clips of some of its most popular TV shows, including Married with Children and Newsradio.
An open letter to the editors of Wikipedia: yes, Matt Cutts is extraordinary
2007: Matt Cutts' Wikipedia page is nearly removed.
Court upholds restricted use of competitors' trademarks in search ads and meta tags
2007: The United States District Court ruled that keyword-based ads and keyword meta tags using branded terms must not confuse consumers as long as the resulting ads/search results do not display the trademarks from a competitor.
An open letter to paid search networks
2007: Search engine marketer Jeffrey Rohrs publishes an open letter asking paid search service providers critical questions about their payment practices, transparency, click fraud, and other topics.
Yahoo introduces Yahoo Go 2.0, Mobile Search and other apps
2007: Although the company is second only to Google in web search, the company hoped to dominate the mobile search and related advertising market with a new offering designed for use on smartphones.
Search engine ChaCha announced a $6 million round
2007: ChaCha uses a live guide network to answer user questions in real time while providing a traditional algorithmic search.
As keyword prices rise, advertisers reduce their spend on Google AdWords
2007: Why did advertisers slash PPC ad spend in 2007? Because many keyword bids resulted in advertisers paying more than they were profitable.
From Search Marketing Expo (SMX)
Previous posts from Search Engine Land (KMU) subject matter experts.
These columns are a snapshot in time and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the author and do not belong to Search Engine Land.
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