Top 3 Content Marketing Trends To Include In 2023 Strategy

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Content marketing has become more important over the years, and this trend shows no signs of stopping. An eventful year for content marketers worldwide, 2022 saw the launch of Google RankBrain, algorithms becoming more user-centric (making them easier to understand), and AI basically taking over. What can we expect from content marketing in 2023 once it arrives? You will be surprised to know that this is a lot! Here are the most important trends that will emerge over the next five years.

Corporate content marketing trends

Voice search will generate more searches.

A new and rapidly growing way to use the Internet is voice search. According to research firm Gartner, by 2022, voice search will replace text input as the primary method of online interaction.

Not surprisingly, by the end of next year, voice search on Google will overtake text search. Marketers must adapt their content strategy to meet new search trends, given significant changes in user behavior and expectations about how information is found online.

Use of influencers

Instead of focusing on the target market in general, influencer marketing focuses on influencers. Influencers can be famous people, bloggers, or social media personalities. These influencers are used by digital marketers to increase awareness of their products and increase customer engagement.

It is more focused on developing a personal connection with your audience by posting videos, photos, etc. By using a social media blueprint instead of a traditional ad campaign, influencer marketing can help you stand out from the competition.

Influencer content has a reputation for being more reliable than other forms of online advertising. Compared to traditional digital ad formats such as banner ads and pop-up ads, they have been shown to have a higher conversion rate (Source).

Social messaging application

Social messaging platforms are a powerful new way to engage customers. Unlike uploading content to public platforms, it allows users to message each other directly, which sets it apart from other social media sites.

The advantage of messaging apps is that they give businesses direct access to consumers, allowing them to expand their marketing efforts, hear what customers have to say, communicate with them, and even create content for their brand.

Pro tip:

Use groups to create content

Working with others to create content is known as collaborative content development. Collaboration options include face-to-face meetings, phone calls, video conferencing, and more. However, what matters is how well you communicate with team members across departments. While you're discovering a new concept, writing some blog posts, and making sure your content caters to all of your readers, co-creating content can come in handy.

Collaboration means that everyone involved in a project will communicate effectively throughout the entire process, from idea generation to production and distribution, and is not limited by time or space.

Content marketing trends for influencers

User generated content

User Generated Content, or UGC for short, is a great way to engage your audience with your business. This is because content created by other people is more likely to be trusted than other content. According to research, 90% of consumers believe they trust brands more when they post user-generated content on their website, and 63% of consumers are more likely to buy from brands that use such content.

Identifying the customer with you and your brand is another benefit of user-generated content. How can I give my readers the impression that they are doing more than just reading what we write? You will be interested. However, UGC is the way to go! This allows customers who have used or purchased your brand to express how much they appreciate it online through reviews and other media channels such as blogs and social media platforms where their opinion is valued. As a result, all stakeholders benefit from a stronger sense of community, encouraging them to support each other in purchasing and adopting any innovative concepts that may emerge in the future.

Double the video content

The use of video content is one of the biggest trends in content marketing. Videos can be used to explain concepts, provide information, or show process. The best way to engage customers and give them a behind-the-scenes look at how your business works is through video content. Explainer videos, which are short (usually less than two minutes) and explain what your company does in an entertaining and engaging way, are the most popular type of video content. As part of their overall content marketing strategy, companies may also use user-generated content or consumer feedback. Companies need to find ways to promote their content as well as produce it. For example, if a company wants to attract more customers, it needs to make sure that the public is aware of the company and its services.

Use storytelling as a tactic

Using stories as a strategy is more than just an emotional idea. An important component that can help you attract customers, build trust and drive change is content marketing.

First, the story lives on in the memory. Unlike commercials, which only retain 10% of what viewers hear or see, viewers remember stories up to 65% of the time. Second, storytelling has a higher engagement rate than traditional advertising methods such as sales pages and emails because it creates an emotional connection with your audience by satisfying their need for connection and meaning, and connecting through experiences with us. Finally, as they cultivate closer relationships between companies and their customers—an important first step in building trust over time—stories have proven time and time again to be a useful way to build good relationships with stakeholders.

Personalized content is professional advice

You should include personalized content, which is a major trend, in your marketing plan for 2023. Personalization can help you connect with your audience and win their business. Additionally, it produces more engaging content, which studies have shown increases overall engagement rates.

Here's how it works: Imagine a reader who has visited your site before without making a purchase. In this case, the customer may receive a personalized page with recommendations tailored specifically to them based on their previous browsing or purchase history (or both). This type of personalization allows you to shape the user's experience so that they only get the information they want and help them find what they're looking for, making them more likely to buy from you and visit you again. Read!

Trends in content marketing to increase engagement

Applied machine learning and artificial intelligence

Content is generated using machine learning (ML) and artificial intelligence (AI). Artificial intelligence and machine learning techniques are implemented to evaluate the impact of the content. Last but not least, content is shared on social media sites like Facebook, Twitter, and LinkedIn with the help of artificial intelligence and machine learning tools.

Artificial intelligence and machine learning techniques are used to evaluate the effectiveness of landing pages on your website. and where your customers live, so that relevant ads can be shown to them in different geographical locations (geo-targeting).

To make it easier for visitors looking for specific information about your company's products or services to find exactly what they need with minimal effort, you can optimize your site based on user behavior patterns using artificial intelligence and machine learning tools.

More integration of the Internet of Things and wearable technology

Long-neglected wearable technology is suddenly becoming more popular. In 2019, wearable devices accounted for 3% of the global wearable market. As more and more people continue to use these devices for various reasons, this number is expected to increase.

Since the use of wearable technology in content marketing will increase in 2023, you should start developing a strategy around it so that you are ready to use these methods in your business when the time comes. You can incorporate wearable technology into your content strategy in the following ways:

Use Fitbit data to help you reach your health and fitness goals: Using Fitbit data as a measure of your progress toward your health and fitness goals is one way to achieve those goals. You can write articles giving advice on how other people can use Fitbit data to achieve their goals, or you can even design quizzes that allow users to compare their performance against previous Fitbit results (or other wearable results). You can also use this type of content as an opportunity to promote products or services, such as vitamins, nutritional supplements or gym memberships, that are directly or indirectly related to your health and fitness goals.

Create videos showing how to use a mobile device. We all love to watch videos where someone is demonstrating a process. And what is better than YouTube? Several tutorials explain how wearables work, from basic features like step tracking to more advanced things like using analysis tools.

Advanced visual search functionality

The most anticipated content marketing trend of 2023 is visual search. While visual search technology has been around for a long time, people are just beginning to embrace it.

As more and more people own and use smartphones on the go, smartphone usage is on the rise. Also, as more mobile users interact with social networking sites like Instagram and Pinterest, consumption of visual content is also increasing.

Visual search is expected to be one of the biggest digital marketing trends over the next five years, making it easier for consumers to find information online by enabling them to take photos or videos of what they are looking for, which is then analyzed by the device. It then displays the relevant results. Based on the keywords in this photo or video (eg Google Lens).

Pro tip:

Interactive content

By using interactive content, customers can interact, feel more connected to your brand, and access information more quickly.

By giving your readers additional opportunities for informal responses, interactive content also helps bring your brand's personality to life. This can be done using anything from surveys and ratings to contests and even simple game elements like find the difference puzzles.

In addition, interactive content has a great potential to increase engagement with advertisers' social media posts and clicks.

Content marketers have a lot to think about

The content marketing process is complex. Research, prioritization, and planning are essential if you want to make sure you create the best possible content.

You can use many types of content to advertise your business, including blog articles, infographics, videos, and images.

It takes careful planning to create great content that stands out from the competition, especially if you want to share it on social media.

Before developing any content, you need to understand your target audience in order to tailor it to their needs and interests. Keep in mind that different platforms have different types of users (for example, Facebook users tend to be younger). Your goals will also help you determine how much time and money to spend on each goal

Close

The outlook for content marketers is great. As we enter the new year, there are many trends to consider. We've picked a few of our favorites here, but we hope this list inspires you to think about what the future might hold for your brand or business. There is no doubt that the future of technology will evolve at an exponential rate, so it's time for marketers everywhere to start getting ready!

Frequently Asked Questions

Q: What trends can we expect in content marketing?

c. AI-powered content marketing is the trend that is likely to have the biggest impact and disrupt the game. Due to changes in search algorithms, long-form content and semantic searches are now more important.

Q: What will marketing look like in 2025?

A : Future marketing trends in 2025 will focus more on interactive communication with customers and simplified advertising.

Q: What's new in content marketing in 2023?

A : By tying each component to an overarching goal, Content Marketing Trends 2023 will promote more standardization of writing and format. In order to have a successful strategy, the marketing team has to spend more time researching, planning, and executing because of access to this data.