7 Email Marketing Metrics You Should Track
- Email marketing tracking checks that your campaign is working.
- Email marketing metrics inform future email campaigns because you know what works.
- There are seven important email marketing metrics that every business owner should check.
- This article is for business owners who want to increase the effectiveness of their email marketing campaigns, increase profits, and grow their business.
Email marketing is one of the most effective ways to engage with your audience and convert customers into buyers. Just because you're running an email marketing campaign doesn't mean it's as effective as it could be.
The only way to know if your campaign is working the way you want is to track it. By tracking key performance indicators (KPIs) and metrics, you can measure whether you're reaching your goals and moving your business in the right direction.
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There are many factors that make email marketing successful, but tracking your metrics is the only way to know if you're reaping the benefits of a successful email marketing campaign. But what email marketing metrics should you track? Here's a look at the key metrics that affect your business.
The importance of tracking email metrics
Before we look at the top seven email marketing metrics, it's important to understand why tracking these metrics is one of the best email marketing strategies you can use.
Email marketing tracking helps you better understand how your subscribers are engaging with your content. Without tracking your metrics, you won't have a clear picture of how your content is affecting your customers and if your efforts are paying off.
Tracking your metrics also informs future email marketing campaigns. By knowing what's working and what's not, you'll know where you need to improve.
For example, you can attract subscribers with your subject line, but then when they open the email, the content is non-existent and not very engaging. You can lose a lot of subscribers because your emails will always be spam.
Understanding the source of your problem can help you solve problems and grow your audience.
Tip: The right email marketing software can help you avoid mistakes, grow your customer base, and market your products and services efficiently.
7 Email Marketing Metrics and KPIs to Track
Email marketing metrics to track based on your goals. Each campaign is unique and you may have different priorities for different campaigns.
However, there are some email marketing metrics that you should review for each campaign. Here are the top seven email marketing metrics to track:
1. Open prices
Monitoring your open rate is the first place to start. Open prices are a fairly simple KPI to check. Your open rate tells you what percentage of your subscribers actually open your email.
Tracking open rates is useful because low open rates can indicate a problem with the subject line. And if you can't get recipients to open your emails, your campaign is likely to be unsuccessful.
If you're having trouble with your open rates, you should experiment with different subject lines to see which one works best for your audience. Your email marketing provider will allow you to A/B test different subject lines to see what works best.
Here are some ideas you can try:
- Use the statement above the question
- add emoji
- Different themes use line length.
- Add the customer's name to the subject line
Finally, to calculate your open rate and see your performance, divide the number of emails opened by the number of emails sent. You want your open rate to fall between 15% and 25%. If your numbers are below average, it's time to reconsider your initial actions.
You know that using CRM software and email marketing tools together can help you keep up with your customers and better personalize your content.
2. Bounce rate
As you grow your email list, there's nothing more frustrating than realizing that most emails don't even reach your subscribers. This is known as the bounce rate and is another important metric to track.
There are several reasons to worry about your bounce rate. First, a high bounce rate can help you determine if you have a long list of fake email addresses in your system. Many people provide fake email addresses so they can access their email subscriptions without sharing their information.
A large number of fake email addresses will have a significant impact on your bounce rate, and a high bounce rate can negatively affect your business reputation. Your account may be banned if your bribery rate is too high. Knowing your bounce rate is important so you can weed out fake customers.
Implementing double opt-in is the best way to reduce the number of fake customers. With double opt-in, after a customer subscribes to your email list, they receive an email confirming their subscription. If you don't complete the last step, the person will not be added to your email list.
Find a key: Using a double opt-in can mean it takes longer to grow your email list, but you'll have more active members.
3.CTR
Check the CTR to see how many people are clicking the links in your emails, this metric can tell you how many people read your entire message.
It's important to note that click-through rates are typically not as high as open rates. Just because someone opens your email doesn't mean they'll click on any links.
Make sure you send personalized and relevant content to your recipients to increase their CTR. You can do this by segmenting your audience by location, profession, and whether they are customers.
If your CTR doesn't improve despite making the appropriate changes to your content, you're targeting the wrong audience. Make sure you only reach those who are interested in your product.
Also, you want to make sure you know your current marketing demographics. As times change, so will the interests of your former customers. Be sure to keep up with your marketing tactics.
4. Drop rate
It is important to know how many people have unsubscribed from your list. The unsubscribe rate will show how many people are no longer interested in receiving emails from you. This information will be available on your dashboard when you log in to your email provider registration.
When you notice that your business is losing customers, it's not always a negative sign. Not everyone is a good fit for your business, and removing engaged customers leaves more room for the right people.
Every email you send should provide your subscribers with a clear way to opt out of future emails. When you make it easy for people to unsubscribe, you can build trust with your audience.
Bottom line: unsubscribing is normal, but if you see more people unsubscribing from your list, there may be a problem. Maybe it's time to re-evaluate the content you've shared.
4. Exchange rates
Your conversion rate tells you how many people clicked on a link in your email and then took a specific action, like a purchase or signup. But it goes way beyond determining your CTR. Just because someone follows a link doesn't mean they bought something
By tracking your conversion rates, you can see for yourself if the money you spend on marketing is paying off. If no one clicks on your link and buys your product, your conversion rate tells you this.
The easiest way to measure your conversion rate is to divide the number of purchases by the total number of emails published. Then, multiply that number by 100. For example, if you have 100 purchases after sending 2,000 emails, your conversion rate is 5%.
If your conversion rate isn't ideal, the answer could be as little as changing your subject line or personalizing your content. But you also need to pay attention to more important things, like whether your landing page is easy to reach.
If your subscribers are having trouble signing up, you'll likely lose them from your email list before they get to the point where they have the option to buy from your company.
6. Device statistics
By monitoring your device statistics, you can see how your subscribers access and read your emails. This is important because different devices display information in different ways. For example, your email on a mobile device will look different than on a laptop.
More and more consumers check their email from their mobile phone instead of their desktop computer. This is especially true if your customer demographic consists primarily of young adults. Therefore, it is important to ensure that your email is optimized for mobile devices.
It's also a good idea to keep paragraphs short and include plenty of white space in your email. It is best to limit the number of images you use. If you use graphics, make sure they are small and clearly visible. This ensures that your emails can be quickly scanned.
7. Report spam
You need to know which inbox receives your outgoing messages. This is a problem when most of your email ends up in your client's spam folder. Unfortunately, spam is frequently reported, which can hurt delivery results in the long run.
Also, you want to make sure nothing is wrong on your end, so your messages end up as spam. If many emails end up as spam, your account may be suspended and you will no longer be able to send emails. Like your bounce rate, your reputation can suffer if your emails are reported as spam too often.
Getting a high spam score can mean your customers don't appreciate what you're sending them. As difficult as it may be, it's time to reevaluate your email marketing campaign.
Tip: If you want to learn more about how to lower your spam score and optimize your email marketing, check out our list of the best email marketing software packages to help you maximize results.
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By prioritizing tracking these 7 email marketing metrics, you'll get a better idea of how your campaigns are performing. This will help you better understand your customers and what kind of content they like to receive.
It all starts with your subject line and whether it entices your audience to open the email. If you lose it before you open the email, you may never get it back
It's also important to keep track of how many people click the links in the emails you send. If you're having trouble getting your subscribers to take action, you should start segmenting your email list so you can have more personalized content.
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