"Gone Are The Days Of Influencer Marketing Being Executed In Isolation" Says Influencer, With New Senior Appointment

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LONDON, February 10, 2023 (PR Newswire Europe via COMTEX) - Influencer has announced the appointment of Luke Barnes, former Chief Digital Officer and Chief Revenue Officer at VICE, as President of EMEA.

LONDON , Feb. 10, 2023 /PRNewswire/ -- Influencer, the global influencer marketing company, today announced the appointment of digital media veteran Luke Barnes as President of EMEA. This appointment demonstrates Influencer's continued commitment to strengthening the integration of influencer marketing into the broader marketing mix, while also ushering in an aggressive expansion plan in EMEA.

Influencer's mission is to make creators an important part of every segment of a brand's media plan, and this speaks to the importance of creators in the future of advertising. Gone are the days when influencer marketing was done in isolation and many brands have turned to more specialized strategies. These brands are seeing influencer marketing budgets driving increases in metrics that may be stagnant elsewhere, such as: B. Recall and Conversion, suggesting that influencer marketing may be moving further up the funnel rather than staying at the bottom. purely tactical activation. These are strategies already implemented by Google Pixel, Nike and Hilton. This development also comes at a time when the economic climate is forcing brands to monitor their marketing ROI more closely than ever before.

Luke's appointment supports Influencer's commitment to providing clients with a more integrated approach to influencer marketing. Like branded content 5 years ago, creator-focused marketing can now take over the role of reaching younger audiences, those with the highest disposable incomes, and Luke's experience can help influencers lead the way. Luke brings extensive experience on the editorial side of the digital media industry, having worked at VICE for the past 7 years. Here, Luke served as CDO and CRO at VICE Media Group, where he was, among other things, responsible for the EMEA and APAC business for digital media titles. Luke also has extensive creative experience, having started his career as an entrepreneur in the creative social media space before selling his company to Los Angeles-based theAudience in 2012, where he opened a UK office.

Influencer CEO Ben Jeffries said: "Luke is a tireless entrepreneur and brings a great deal of entrepreneurial spirit, two things that align perfectly with our company values ​​to improve our service to our customers in EMEA in 2018."

Influencer is a global, data-driven influencer marketing company with a unique end-to-end focus on "the power of people and the power of platform." Their data-driven ideation studio, branding platform and creative application are impressive. Influencing champions is a step towards "real human impact": the most tangible and scalable results creators can generate more than likes and impressions. Amazon, Coca-Cola, Visit Dubai, TikTok and Meta, and brands from all walks of life harness the power of real human influence throughout the year.

CONTACT: Hester Bateshester@influencer.com+44 (0) 7985 306 664

See original content: https://www.prnewswire.co.uk/news-releases/gone-are-the-days-of-influencer-marketing-being-executed-in-isolation-says-influencer-with-new - target -large-301743439.html

COMTEX_424208487/2216/2023-02-10T03:01:09

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Copyright (C) 2023 PR Newswire Europe

The MarketWatch News service was not involved in the creation of this content.

Introduction to Influencer Marketing

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