James Gunn's New DCU Is Selling Comic Books

James Gunn's New DCU Is Selling Comic Books
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The DCU is changing its look on the big and small screens, and fans of the classic characters have plenty of shows and movies to look forward to. Superhero movies make a lot of money at the box office, although unfortunately this is not reflected in the sales of the comic books based on them. Thankfully, James Gunn's latest announcement may finally change that.

After finding out which classic comic book stories Gunn chose as inspiration for the DCU reboot, many of those titles quickly sold out online. It shows a successful way to translate movie success into comic book sales, something the industry has eluded for years. Therefore, cross-marketing appears to be the key to maximizing DC across multiple media.

RELATED: DC Totally Forgot About Supergirl's Lex Luthor Lookalike

DC Supergirl and The Authority sold out after the song was announced

After revealing the list of movies and TV shows for the new "Chapter 1" DC Universe, James Gunn revealed some interesting things that could inspire future projects. While his choices (including classics like the iconic All-Star Superman story) have delighted many fans, he clarified that this will only be an influence rather than a direct adaptation. It seems appealing to people who don't own or read the title. The next day, like Tom King's Supergirl: Woman of Tomorrow and the first book of Warren Ellis and Brian Hitch's The Authority , it was sold out everywhere online.

Comics, graphic novels, and trade novels usually take a long time to sell, even on major sites like Amazon. Surprisingly, some of these books are not popular titles. Although Supergirl was a very popular and well-known Woman of Tomorrow book, it is still an obscure title compared to the star Superman . The same can be said for the officer, who portrays a dark character from a different universe. The fact that this title can sell, and at such a fast rate, is a game changer, not just for the property, but for comics in general.

RELATED: Superman's First B2B Rival Changed Iron Man Forever

Gunn's DCU marketing highlights comics' biggest problem

The biggest problem with comics that dramatically slows down sales is that they are hard to find. Completely out of action by major retailers, including specialty bookstores, physical comics are often shipped in isolation to "mom and pop" stores. Because these stories are small businesses, they often lack the marketing and presence of big businesses and big retailers. So, jokes are thrown around because most of them don't know where to shop.

James Gunn has previously said he wants to work closely with DC editor Jim Lee for more collaborations with comics and movies. Promoting comics and businesses on social media is a great way to increase your sales, especially when it comes to film and TV projects. Similarly, comic book writers and artists, especially those currently portraying characters in shows and movies, should work closely with their publishers on social media to promote their books and get people interested in what they're seeing.

So did the latest trailer for Shazam! Wrath of God, the final trailer shows Shazam! The comic line that inspired the film. Likewise, while the film itself was a disappointment at the box office, there's no denying that Dwayne Johnson used social media and his popularity to promote Black Adam . The same method can be used for new comics and shows, using actors to portray certain characters in books that may not be familiar to the public. That way, even after the credits roll, everyone knows there's plenty of fun to be had with their favorite characters. If the response to Gunn's latest tweet is anything to go by, it could be a sure-fire recipe for the next best-seller, which comics desperately need.

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