JDA Considering New Marketing Plan

JDA Considering New Marketing Plan

Feb. 16: The Southeast Georgia Six-County Cooperative Development Authority may be preparing to develop its marketing and communications plan.

The Authority currently has many people and businesses from a variety of sectors who can contact site planners who are deciding where best to start or relocate a business.

And since October, the government no longer has a website.

Linda Moseley, CEO of 365 ° Total Marketing, said her 30-employee company has extensive experience in media, public relations, marketing and digital design. They can manage the agency's communications and marketing under one roof and tailor it to reach the widest possible audience.

"You need different styles depending on what you need," he said. "We have people who really know what they're doing behind the scenes."

The company will create a corporate identity, expand the use of its own media and launch quality initiatives to engage voters on the site.

Mosley said that 75% of voters search for sites online before they consider a site.

"They want to make sure you have all the logistics in place," he said.

Another service offered as part of the offer is analytics.

The goal is to simplify the search for relevant information about locators, and to facilitate the search and assimilation of relevant information by maximizing the use of data in graphical form.

Mosley said his company can determine who has visited the site in real time and will also manage press releases.

Board Chairman James Coughlin said board members will review the proposal and make a decision at the March 15 meeting.

In other business, a representative from Next Move Group presented a tool that helps employers in small and medium-sized communities determine how much to pay their low-, medium-, and high-wage workers.

In some industries, more workers are retiring than being replaced, making information important.

The company uses employment surveys and other information that "sometimes tells employers what they don't want to hear" about what to offer potential employees.

The commission is also returning to monthly meetings after deciding to meet every two months last fall. Coughlin said there are concerns about losing momentum with such a long gap between games.

Introduction to land use planning

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