TheMathCompany Announces Availability Of Its CPG Marketing Mix Planner On Microsoft Azure Marketplace

TheMathCompany Announces Availability Of Its CPG Marketing Mix Planner On Microsoft Azure Marketplace

Ani |: Updated: 24 January 2023 11:27 GMT

BENGALURU (Karnataka) [India], Jan 24 (ANI/BusinessWire India). TheMathCompany, one of the world's leading data analytics and engineering companies in Illinois, today announced the availability of the CPG Marketing Mix Planner on the Microsoft Azure Marketplace, an online store. Applications and services for use in Azure. TheMathCompany customers can now take advantage of the efficient and reliable Azure cloud platform with simplified deployment and management.
Powered by TheMathCompany's Codx platform, the CPG Marketing Mix Wizard helps organizations gain a comprehensive view of marketing channel performance, measure channel impact and drive ROI with optimized spend through a centralized marketing model and media mix. The chart provides a macro view of the contribution of marketing and promotion to sales and examines the interplay of channels, promotion and external factors and their influence on the achievement of brand objectives. It also allows you to compare digital media spend across platforms and reallocate funds to increase sales.
Anuj Krishna, co-founder and chief product officer of TheMathCompany, said: “Today's advertisers have access to seemingly unlimited data and are looking for tools to improve the impact of their campaigns. And with our CPG Marketing Mix Planner, available on Microsoft Azure Marketplace, customers can increase their return on investment as we look forward to bringing more data products to Azure Marketplace and continuing to expand our partnership with Microsoft.”

"We are excited to welcome TheMathCompany to the Microsoft Azure Marketplace, providing our partners with a tremendous opportunity for cloud customers around the world," said Jake Zborowski, General Manager of the Microsoft Azure Platform at Microsoft. “Azure Marketplace offers great deals. Experiences from trusted global partners with solutions tested to work seamlessly with Azure.
Azure Marketplace is an online marketplace for buying and selling cloud solutions certified to run on Azure. Azure Marketplace helps connect companies looking for innovative cloud-based solutions with partners who have built solutions for prisons.
Based in Illinois, TheMathCompany was founded in 2016 by industry leaders Sayandeep Banerjee, Aditya Kumbakonam and Anuj Krishna. The company has more than 50 Fortune 500 company customers in industries such as consumer staples, retail, pharmaceutical, automotive, technology and manufacturing in the US, the UK and the European Union. Codx's proprietary platform helps companies solve problems with popular low-code AI applications. With a team of scientists, data engineers, visualization experts, consumer specialists and analysts and consultants, TheMathCompany goes beyond traditional consulting, pure play and IT service providers to provide data insights to solve specific business problems.
In 2022, the company will raise $50 million in a funding round led by investment firm Brighton Park Capital, which specializes in partnerships with growth-stage software, healthcare and technology services companies.
This story was provided by BusinessWire India. ANI is in no way responsible for the content of this article. (Alani/Business Wire India)

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