This Day In Search Marketing History: February 20

This Day In Search Marketing History: February 20

Google is discontinuing support for the meta-news keyword tag

In 2018, we learned that Google was quietly ending support for news meta keyword tags.

Google didn't actually announce this change until a few months ago.

John Mueller, Google's Webmaster Trends Analyst, confirmed this on Twitter:

"Looks like we stopped supporting it when we removed it from support. It was fine to leave it on the page, we're not using it for Google News anymore."

Using news meta keyword tags no longer helps Google understand your news content. Google ignores them like normal meta keyword tags.

Google introduced the meta-news keyword tag in 2012 exclusively for publishers.

Also on this day

Google: Less than 1% of map content is spam

2020: Spam accounts for less than 1% of the 20 million daily posts Google receives on Maps.

Google added new image license metadata for licensed image tags

2020: Google tests a new way for websites to display license information about content that appears on Google Images.

Advertisers can now display Google's mobile speed score for more landing pages

2019: Google Ads optimizes the Mobile Speed ​​Score algorithm to reduce the number of ad clicks needed to generate results.

Bing requires advertisers to have a LegitScript certificate for dependency restoration

2019: Drug and alcohol addiction treatment centers must be certified before they can start advertising and can no longer use lead generators.

Yelp is testing offline attribution with guest Wi-Fi and email compatibility

2018: The company says that every dollar spent on Yelp advertising generates $110 in offline revenue, based on aggregated transaction data.

Google said there was no algorithm change in the new deal to demote pirated content in UK search results

2017: Google and Microsoft Bing agree to remove pirated content from search results in an agreement called the Voluntary Code of Practice.

To simplify the mobile experience, Google AdWords is introducing a new "call only" ad type

2015: Ad types will allow mobile-targeted marketers to set up phone-only conversion campaigns.

Yahoo plans to consolidate search across 600,000 mobile apps

2015: Yahoo has ambitious plans to expand the reach of search, display, and video ads with a new line of mobile developers.

Search images: Google Glass Book, Android Mobile and Pebble Beach Box Seats

2015: The latest images on search engines show what people eat, how they play, who they meet, where they chat, what toys they have, and more.

Updated Bing Webmaster Guidelines to include downloads for keywords

2014: A warning states that Bing may downgrade or remove websites using these keywords.

Yahoo is donating $10 million to help develop the next generation of Siri and better "contextual search."

2014: Yahoo donates $10 million to Carnegie Mellon University to support InMind, a project to develop the next generation of intelligent assistants and advanced personalization capabilities.

Yandex reported 37% growth in Q4 revenue, nearly double ad revenue

2014: The company claims to have more than 270,000 advertisers in the third quarter of 2013, up 30% and 10% year over year.

No, Google hasn't released any unannounced penguin updates yet

2013: A recent video by Google suggested that Google should push the Penguin update without announcing it, but Google said that was not the case.

Google Shopping outperforms Amazon product ads: 32.7% more profitable

2013: In the second half of 2012, Google Shopping sent merchants 120% more traffic than Amazon product ads.

Google allows blocking of AdWords results with the website blocking feature

2012: You can prevent websites from appearing in paid search advertising results regardless of whether you're signed in to Google or not.

"Googler Killer", Cuil, patent application acquired by Google

2012: Cuil, which launched in June 2008 and disappeared in September 2010, has its patent application picked up by Google.

AdCenter changes location targeting to mimic AdWords

2012: Microsoft adCenter makes changes to its location targeting feature to align with Google AdWords industry standards.

Micro Group

2010: Newly confirmed Microsoft-Yahoo Research Agreement accompanied by TV theme song.

Google offers ways to prevent piracy

2009: Using Google Site Search can help determine if hackers are adding generic spam content, or Google Alerts can be used to track spam words and phrases.

Google changed its display URL policy: one domain per ad group

2009: Advertisers can only show the same domain in certain ad groups in the specified URL field.

Google Maps: Public transport update, map generator in 27 languages

2009: The goal of this product is to enable local users/developers to create map data and content for worldwide locations that Google can easily implement without a commercial or third-party database.

Google AdSense adds a different font

2009: Publishers can choose between Arial, Times, and Verdana fonts, and will be available in all their units in Latin fonts.

Google restores videos and removes purchases from the top navigation

2009: In November 2007, Google did the opposite.

Search in images: Ask.com at Daytona, Vint Cerf at SMX and Yahoo Hack Day India

2009: The newest images on search engines show what people eat, how they play, who they meet, where they talk, what toys they have, and more.

Lee Odden interviews Google's Adam Lasnick

2008: Issues include issues of duplicate content, presence or absence of penalties, and use of nofollow to "build" PageRank.

Microsoft and Google sued for patent infringement for paid search

2008: A company called Paid Search Engine Tools from Liberty Township says Google AdWords and Microsoft's AdCenter products infringe on their "Paid Search Engine Auction Management" patents.

Gates on the Yahoo acquisition: These are the engineers we wanted

2008: When Microsoft acquired Yahoo, the engineers didn't want as many advertisers, brands, or traffic as they wanted.

The Yahoo search index is now powered by the Hadoop open source architecture

2008: Benefits include cost savings and scalability.

Van Natta leaves Facebook, Yahoo offers increased severance packages to retain employees

2008: The rationale for the package was cited as employee retention amid uncertainty that prompted the departure of a number of top Yahoo employees.

Newspond launches news aggregation website using 'tireless electronic brain'.

2008: Newspond is a news aggregator site with "no publisher. No sound. Just an AI news engine."

Summary of the second day of the London 2008 SES

Mobile search remains a tough race

2007: In the fourth quarter of 2006, Google had approximately 4.75 million subscribers in the United States, about 1.1 million more than Yahoo.

New Google product stats show that videos and blogs work where Froogle and Directories don't

2007: "Super Viewers": Google Video, Google Blog Search, Google Scholar, and Google Desktop.

List of Google product listings

2007: List of Google product listings.

Let Google drive the car for you

2007: The page "suggests getting computers to drive cars" so fewer accidents happen.

Google teaches programming courses at the University of Washington

2007: This course will teach students to use 40 computers to solve problems such as how often the word 'light' appears on the Internet and which 'light' is most relevant to Internet users. »

Viacom signs Joost on YouTube Google

2007: Joost is similar to YouTube, but they specialize in commercial videos.

SMS Messages: Where are the volumes and dollars today

2007: Mobile advertising is about to take off as a mass media medium, but the questions are: when and in what form?

From Search Marketing Expo (SMX)

Previous Post by Search Engine (KMU) Land Subject Expert

This column is a snapshot in time and has not been updated since publication unless otherwise stated. The opinions expressed in this article are those of the authors and not necessarily those of Search Engine Land.

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