Aprimo Partners With PathFactory To Provide Comprehensive Marketing Solution

Aprimo Partners With PathFactory To Provide Comprehensive Marketing Solution

The new partnership aims to deliver a seamless end-to-end experience engine to improve brand experiences and increase sales.

CHICAGO, March 13, 2023 --(ANTARA/BUSINESS WIRE)--Aprimo, a leading provider of digital asset management and content operations solutions, today announced a new partnership with PathFactory, a leading B2B content intelligence -Platform known to provide end-to-end solutions -end-management solutions. . and optimization throughout the marketing process. This revolutionary partnership will enable their clients to enhance their brand experiences and increase sales by delivering interactive AI-powered content insights that effectively engage with audiences.

"Our new partnership with PathFactory changes the game of content planning and delivery," said Eric Huddleston, CEO of Aprimo. “With PathFactory's advanced data and AI capabilities, we're helping businesses connect with their customers more interactively and effectively than ever before. Our streamlined solution will enable companies to deliver advanced content that engages audiences based on behavioral interactions, fostering more intuitive and enjoyable customer experiences, and leading to more meaningful interactions with brands."

This new partnership combines Aprimo's expertise in content operations with PathFactory's focus on content optimization and measurement, providing companies with end-to-end solutions to deliver better experiences, qualified leads and increased revenue.

Key features of this integration include:

  • Build intuitive customer journeys at increased speed by continuously engaging customers in real-time with highly structured and relevant content from your DAM solution

  • Increase efficiency and scale across channels with intuitive interfaces and search capabilities that simplify strategy, accessible brand assets, workflow and campaign planning

  • It supports data- and AI-driven decision-making by providing clients with valuable insights into their customers' consumption behaviors, enabling businesses to make informed decisions about content strategies, track and iterate, resulting in faster results.

The collaboration then provides clients with an AI-powered analysis of all content, generating meaningful metadata and enabling contextually relevant recommendations based on the interests and behaviors of the target audience. This solution also eliminates the need for manual updates and asset audits, as any changes made in Aprimo are seamlessly applied to all flight experiences in PathFactory. This saves the company time and money while maintaining administration and allowing independence in the content creation process.

"As a global healthcare company, Cigna must deliver personalized and relevant content to our customers while ensuring brand consistency across channels," said Jonathan LaRose, Senior Consultant, IoT Marketing Strategist at Cigna. “With PathFactory's content intelligence and Aprimo DAM's centralized asset management, we can deliver the right content to the right people at the right time while maintaining the integrity of our brand. It's a powerful combination that allows us to quickly and efficiently deliver exceptional delivered experiences for customers."

"Today's marketers are challenged to deliver the highly personalized experiences shoppers demand at the speed they expect," said Dave Ganesan, CEO and President of PathFactory. "The combined strengths of Aprimo and PathFactory address this challenge by providing a unified approach to content creation and management, insights and activation - providing organizations with the speed and results to meet and exceed those expectations."

To learn more about Aprimo and its partnership with PathFactory, visit: https://www.aprimo.com/partners/pathfactory.

About Aprimo

Aprimo provides leading digital asset management and business management solutions that help teams focus their time and effort on content and marketing strategies to drive business results and reach customers through the right channels. Aprimo's robust content operations platform provides organizations with a single source of truth to improve the way they plan, develop, manage and deliver great brand experiences at scale. Learn more at www.aprimo.com.

About PathFactory

Leading organizations and mid-market B2B companies use PathFactory's content intelligence platform to accelerate education, increase win rates and understand content performance by delivering intelligent content experiences and virtual events throughout the buyer's journey. PathFactory was recently recognized by Deloitte as a North American Technology Fast 500 company and a Canada Technology Fast 50 company. PathFactory is also a 2020 Oracle CX Prime Independent Software Vendor (ISV) Partner Winner, 2022 Best Content Marketing Software by TrustRadius, 2022 Content Practice Leader by G2, and 2019 Outstanding Technology Marketing Resource by Gartner. Learn more about PathFactory's intelligent content platform and the companies that use it at PathFactory.com.

See source code on businesswire.com: https://www.businesswire.com/news/home/20230313005197/en/

Contact

Christine Davis
cdavies@ideagrove.com

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