Associate Degree In Marketing Online

Internet Marketing Program Review Assoc

What makes a sneaker brand stand out in a sea of ​​sneaker brands? How does a fast food chain go from underdog to superstar? How does a razor, invented in 1904, keep its blade sharp?

In today's competitive market, marketing is often the answer. From launching new products to reviving old brands, marketing is an important aspect of business. Marketing shows consumers a product or service, explains how it meets their needs and wants, and motivates them to take action.

Learn the basics of marketing while preparing for a variety of entry-level positions with the SNHU Science Marketing Scholarship . You will develop critical thinking skills that engage the right and left hemispheres of your brain, enhancing your creativity and strategic thinking. You will gain a solid foundation in a key aspect of business that can open doors to many opportunities. Our associate degree in marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and provides a broad perspective on the business landscape as a whole.

Want to start or advance your career in marketing but need a college degree? An associate degree in marketing serves as an ideal stepping stone to a bachelor's degree in online marketing , as all credits are easily transferable from one program to another.

Already have a college experience? Because SNHU accepts up to 45 credits, transfer students can complete 3/4 of the program's 60 requirements, saving time and money.

to learn

• Use primary and secondary data to promote the product
• Develop strategies that integrate different marketing channels.
• Develop marketing plans that align with the company's mission and goals.
• Explain the legal and ethical principles involved in marketing activities.
• Explain the role of accounting and economics in marketing.
• Use effective written and verbal communication skills

After completing your program, you can take the next step without the hassle and expense of applying to another school. SNHU offers online bachelor's, master's and MBA programs in marketing.

Professional expectations

Earning an associate's degree can have a significant financial impact on your life.

According to the U.S. Bureau of Labor Statistics, those with an associate's degree earn higher average weekly wages than those with only partial or minor college credit. ¹ In 2021, the BLS reported that the median weekly income for high school graduates was $809. Average weekly wages for those with a bachelor's degree rose 19% to $963. ^1:

Marketing is a dynamic career option with great potential. For entry-level job seekers with an Associate's degree in Marketing, this field offers great opportunities in many areas, including:

• advertising
• Digital Marketing
• Marketing analysis
• Find a store
• stock
• sale
• Media Marketing

Marketing in the digital age varies from search engine marketing to social media marketing, from TV commercials to YouTube videos, and from personal travel to performance marketing. Thanks to the data collected through digital channels, marketing is more data-driven than ever.

This change created new opportunities in marketing. In recent years, the job market has expanded with entry-level positions in market research and analysis. The US Bureau of Labor Statistics (BLS) predicts that marketing jobs will grow by 10% by 2031 . ¹ Jobs in this field are growing at an average rate across all occupations due to the increased use of data. Marketing graduates who choose this particular career path can start working as assistants or facilitators.

An associate's degree takes you one step further in your educational journey. This not only demonstrates your outstanding achievements to employers, but also brings you closer to earning a bachelor's degree and achieving a leadership position.

Senior Dean of Marketing Dr. Jessica Rogers sees similar benefits from earning an Associate's Degree in Marketing at the University of New South Wales.

"It gives students the opportunity to create a portfolio that will showcase what you've learned to potential employers," Rogers said. "It also gives you the opportunity to earn certifications that are recognized by the industry and valued by employers."

Plus, many of the skills you'll learn through the program will be skills you'll want to use throughout your career, no matter what direction you take.

"Students who choose to study marketing develop a variety of skills that can be applied across organizations, industries and economies," said Rogers. "Students develop skills such as communication, planning, presentation, research, writing for diverse audiences, teamwork, and strong visualization."

According to Rogers, marketing is "the driving force behind business" and plays an integral role in several important areas, including:

• Determining the needs of potential customers
• Target market selection
• Product and packaging design
• Pricing, advertising, sales, distribution and servicing of products in local and international markets

"I tell students that marketing is a great subject because there are opportunities to succeed with both strategic and creative thinking," Rogers said. "The marketing role crosses all organizational boundaries, encompassing everything from employees representing the brand to digital marketing campaigns."

As more consumers shop online, digital marketing continues to play an important role in the overall marketing strategy of many organizations. Whether it's online or mobile, digital marketing helps companies reach search engines, social media, email, websites, and more. provides a cost-effective way to reach customers through

With the widespread use of digital marketing, there is a growing need for roles such as:

• Content book
• E-marketer
• Influencer Marketing
• Search engine optimization books
• Social media marketer

Bridget Gallagher, 21, knew she wanted to get in shape when the pandemic hit.

“I worked in the [theatre] industry on Broadway for a year, doing digital marketing until COVID-19 shut down the entire industry,” he said. "I wanted to develop the knowledge I gained and use it in my future career in the same field."

Another good reason to get an associate degree in marketing is mobility. Marketing can be done from anywhere thanks to the use of digital and online communication. As SNHU adjunct instructor Steve Gable says, "A lot of marketing work can be done remotely and digitally."

Courses and teaching aids

The Associate Degree in Marketing is designed to provide a solid foundation in business principles and practices. (It's also designed to transfer to a full bachelor's degree—with 60 credits for an associate's degree, if you want to continue your education, you've completed exactly half of your next program before starting.)

Apart from marketing, core courses include subjects such as commercial law and international business. As you progress through the program, you'll learn how companies integrate marketing with production, sales, and other departments.

Compared to many competing programs, SNHU's online marketing program includes hands-on learning. Focuses on careers through design, blending theory and practical application. You'll gain meaningful skills by working on real projects, some in a team and others on your own.

Senior Dean of Marketing Dr. "Our marketing programs are different because they are designed with a very strategic approach," said Jessica Rogers . "We have connected our software to the industry and are connected to it."

Marketing courses cover topics such as communication, promotion, social media and branding. My curriculum also includes two free electives that will allow you to delve a little deeper into your areas of interest. This is a plus if you are interested in understanding, for example, data analysis, psychology or any other field related to marketing.

Core courses in a marketing degree may include:

• Introduction to Marketing. Learn about the tools companies use to create, communicate and deliver value to customers. Topics include market research, target market selection, product selection, promotion, distribution, and pricing.
• Principles of integrated marketing communications. Learn about advertising, public relations, corporate communications and sales promotion. Learn about the role of media in integrated marketing communications strategies.
• Social networks and marketing communications. Learn the basics of integrated marketing communications with a focus on social media. Learn about advertising, public relations, branding and corporate communication strategies. Develop the planning, research and creativity skills you need to achieve your advertising goals.
• Human relations in management. Learn human relations skills to be effective managers. Topics include leadership, motivation, communication, group dynamics, organizational development, management by objectives, stress and time management.
• Labor policy. Learn the history, foundations, and ethical aspects of the American legal system as it applies to business. Explore the impact of cyber law on torts, product liability, criminal law, contracts and sales, commercial organizations, and business.

Philip Hudnall '20 said the Integrated Marketing Communications course was his most memorable.

"I'm fascinated by these things and had taken a few remedial classes before, and it was a really good class to put it all together," she said. "I finished this season in the top three and then the head coach congratulated me. What an amazing feeling!

All course instructors have relevant marketing experience and can pass this knowledge on to you.

"I saw that the professors brought their personal experiences and stories into the classroom, which I found very informative and relatable," said Laura Swedberg . "I liked how the professors were interactive with their classes."

Bridget Gallagher '21 agreed that the SNHU staff was willing to help her when she needed it.

"Every teacher I've worked with felt that they wanted to be there and really wanted to share their knowledge with the students," she said. When he got sick and a family member died in the same week, "school naturally fell behind," he says. "I reached out to my advisors and professors and they were understanding, supportive and kind during this difficult time."

In addition to an associate degree in marketing, you'll find another way to build your resume at SNHU: certifications. Professional certifications from industry leaders like HubSpot are the gold standard of digital marketing and are highly sought after by employers.

The required coursework in the AS Marketing program focuses on strategic social media marketing techniques to help prepare students for the HubSpot Social Media Certification exam. The course will teach you how to develop a social media strategy that will help businesses reach consumers and increase revenue.

Kim Coffey, director of education at SNHU, believes in the value of the course. Credentials give students who earn associate degrees in marketing programs more work experience and an advantage to other job applicants, he said.

Whatever your goals, SNHU's associate online marketing degree will help you build a career to achieve them.

curriculum and resource requirements

• general education course. All graduate students are required to take a general education course if they have not taken a previous course. Through foundational, exploratory and integrative courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
• Earn math points for what you already know. Save time and explore with Pathways to Math Success grades. Depending on your grade, you can earn 12 math credits, the equivalent of 4 courses, for less than $50 per grade. For more information or to enroll in the Pathways to Math Success program, contact your admissions advisor or academic supervisor today.

tuition fees

As a private non-profit university, we strive to make universities more accessible to everyone. That's why we offer the lowest online tuition rates in the country.

We also offer a financial aid package for those who qualify, as well as a 30% tuition discount for US full-time, part-time, and active-duty spouses.

online graduate program	in one cycle	per credit hour	Annual cost of 30 credit hours
degree/certificate	$960	$320	$9600
Diploma/Certificate (U.S. Military, Full-Time, Part-Time, and Active-Duty Spouse)*	$675	$225	$6750

Tuition fees are subject to change and are reviewed annually. * Students using this rate are not eligible for additional discounts.

Additional costs: no application fee, $150 completion fee, course materials (varies by course)

This program and its components are accredited by the Accrediting Council for Business Schools and Programs (ACBSP). Student performance information can be found in the college navigator.

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