Awaken Acquires Digital Marketing Agency Agnes Media To Build Performance Media Expertise

Awaken Acquires Digital Marketing Agency Agnes Media To Build Performance Media Expertise
March 21, 2023 9:38 am | Author: Ricky Green | no comment

Full-service independent agency Waken has acquired global digital marketing agency Agnes Media to expand the agency's media footprint in the Australian, US and UK markets.

The acquisition, which is expected to close in late March, will include the transfer of Agnes Media's stable customer base, which includes several fintech brands and Hill Smith Wines (formerly Lumumba Wines), as well as three more senior contractors joining the Esnatz team.

Agnes Media founder Charlotte Ward (above left) will continue to serve as Waken's chief marketing officer, working with both groups to ensure a smooth transition.

Agnes Media Founded in 2020 with a focus on performance media to maximize growth and ROI. The agency's experience includes development strategies and brand building supported by strong scale and character, with Klarna as a key client. A metrics-driven agency, Agnes Media has a proven track record of growing brands and delivering results.

The acquisition is a first for the Awaken business and will significantly strengthen the agency's Australian team and improve its ability to execute client campaigns in the US and UK markets.

Chris Parker (above right), Founder and CEO of Waken, said, “This is a fantastic opportunity to expand Waken's existing offering. Agnes is known for her extensive media work in Australia, the United States and England. This acquisition will allow us to leverage our team on new client opportunities and create the ability to expand our campaigns to our US and UK clients.

Ward said: “This acquisition is an exciting new chapter for both agencies as we come together to bring greater value to our clients. There are great synergies between the two companies in traditional and media strategy and applications. I'm excited to develop the Agnès brand and can't wait to see what this acquisition brings to the market.

Ward will also create a separate entity, Web 3.0 Consulting, that will support brands on their blockchain projects and work with Awaken on client projects.

The acquisition follows Wake's success, including being ranked the 33rd fastest growing company in Australia by the AFR Fast 100 last November. The agency has seen client growth of more than 74% for four consecutive years, with new client additions in 2022 including Visit Newcastle, Adora Fertility, whiskey brand Proper 12, equipment supplier Husqvarna and McCarroll Automotive Group. Active clients include Proximo Group's Jose Cuervo and Kraken Room, Panasonic, Marriott Hotels, Armor All and Energizer.

The purchase will be completed at the end of March.

Marketing CPA Tracker with BeMob - The first complete guide to CPA Tracker in Bangla

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more