Macro Launches Multicultural Marketing Executive Pipeline Program With General Motors

Macro Launches Multicultural Marketing Executive Pipeline Program With General Motors

Diverse content and products only go so far without a multicultural experience. That's why Macro is partnering with General Motors on a new five-month program aimed at diversifying the workforce across marketing, branding, public relations and communications.

"I'm honored to work with GM to create this unique initiative to identify and support the brand's storytelling leaders and entrepreneurs," Stacey Walker King, general manager of Macro Brands, said in a statement. was launched as a way and I'm excited to play a small role in building and preparing this brand of storyteller for the great opportunities ahead. Stay tuned."

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General Motors, supported by the Macro Marketing Academy, will invite eight black career starters (applicants must be at least 21 years old and have an undergraduate or graduate degree from an accredited school) to participate in monthly meetings with other industry and executives. Leaders and field experience. In addition, each will be supported by a marketing or media consultant. All travel, meals and lodging will be covered for private events.

"As part of the GM Diverse Incubator Fund, we are committed to supporting and expanding our timeshare business now and into the future," Tarshena Armstrong, GM's director of marketing and diversity development, said in a statement. "As GM strives to be the world's most inclusive company, programs like these ensure credible representation and development of diverse companies and talent while providing participants with expert resources and opportunities to succeed."

Academy applications are available on the program's website and must be submitted by April 15. GM is represented by UTA.

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