Marketing Strategy Is The Most Undervalued Skill By Businesses, Marketers Say

Marketing Strategy Is The Most Undervalued Skill By Businesses, Marketers Say

The Marketing Week 2023 Career and Salary Survey 2023 shows that marketers are among the most undervalued skills by companies, with marketing strategy, brand management, and data analytics ranking high.

According to Marketing Week's 2023 career and salary survey, marketing strategy is the most underrated skill in business.

More than half (51.5%) of the more than 3,000 marketers who took part in this year's survey said companies underestimate their marketing strategies.

This number drops to 46.7% for B2C marketers but rises to 52.4% for B2B marketers and 54.9% for those in both B2B and B2C companies.

According to marketers, brand management (43.1%) is the second least important marketing skill. Again, broken down by business type, 43% of B2B marketers believe that brand management is not getting the attention it deserves from businesses, while 41.5% of B2C marketers and 44.8% of B2B and B2C companies agree.

They also noted that 32.9% of marketers underestimate their company's data analysis. More B2B marketers (33.4%) than B2C marketers (28.4%) say companies underestimate data analytics, with 36.6% of mixed B2B and B2C marketers suspecting this is a problem.

Across the sample, 22.8% of marketers believe that advertising and marketing technology are undervalued by companies, followed by business intelligence (21.4%), results-based marketing (18.2%), and profit and loss management (15 %, 9).

According to marketers, social media is the most valuable business skill. Cheryl Calverly, former CEO of Eve Sleep, doesn't care too much about ratings marketing strategy. “It’s not a problem because people will always appreciate the fact that they can understand what to tell and show,” he said. "And companies really need to focus on the impact of things" rather than the strategy behind them.

“If you think a company is undermining your marketing strategy, don't communicate in a way that will help you. We all know it's important, and no company will say they don't believe in strategy.

Find the latest content for the 2023 Occupations and Wages Survey.

Warren Buffett silenced the public | One of the most compelling speeches of all time

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more