Video Production Vs. Video Marketing: Whats Best For Your Brand?
The CEO and founder of Triton Commerce is passionate about providing businesses with innovative digital marketing solutions for optimal growth.
When it comes to creating content for digital consumption, more and more companies are turning to video solutions to help them achieve their goals. Customer satisfaction has increased significantly even when it comes to video content. According to Wyzowl's research, 96% of consumers watched an explainer video to learn more about a product, and 88% of consumers were convinced to buy a product or service through a brand video.
As the CEO of a video marketing company, I have seen visual content have a huge impact on consumers, and this trend continues to gain momentum each year. However, when companies start to invest in video production and marketing, many questions can arise and it can be difficult to determine which solutions might be right for you.
Understanding the differences between various video content terms will help you navigate the world of digital media marketing. Once you understand the basics, you'll have a better idea of what to take, how to achieve your business goals, and how to find the best when it comes to outsourcing your video needs.
What is video production?
Video production refers to the process of creating video content. This includes what type of video is being created (eg product explainer, advertisement, testimonial), what equipment is needed for filming, what type of text to write, what editing software to use, what type of post to complete the video, Are there production steps to complete the tasks. Video production services focus on creating high-quality images with an emphasis on storytelling.
Businesses that already have a marketing team will benefit the most from video production. Video marketers and producers produce a quality product. However, many video projects lack strategy. If you're not sure what type of video you want, what you want to accomplish with it, or which digital broadcasts to host, your best bet is to contact a video marketing company.
However, if you or your marketing team have a good idea of what type of video you want, who your audience is, and how to reach them, be sure to consider working with a video production company. Having someone else do all the work, editing, and writing will save you some stress. In addition, they will be more efficient, they will have the experience to make suggestions and create a slaughterhouse.
What is video marketing?
Video marketing focuses on how businesses can best use these images to reach their target audience. This includes posting videos on different platforms (like YouTube and Facebook) and finding creative ways to promote them through ad campaigns (like SEO and SEM). This also includes creating campaigns designed to attract viewers and maximize reach.
Just like video production companies, marketers also cultivate a quality product. However, video marketing agencies offer a more complete solution. They sit down with you to figure out what your company wants to achieve with video, work with you to develop a strategy, shoot a video, and then help you execute your strategy.
Not every business has the time or access to develop a comprehensive video marketing plan, let alone create one. The better you understand your target audience and the problem you want to solve with your video, the more help you will get from your video marketing company. However, if you don't know where to start, these marketers know what questions to ask to help you achieve your goals.
How to choose the best video content services for your needs
Businesses that know how to create and execute a video strategy should invest in video production services, while those looking for an effective way to reach their target audience should consider video marketing services. Video production and marketing go hand in hand, so companies must choose the solution that best suits their needs before embarking on any video project. With the right strategy and a commitment to high-quality content, businesses can leverage video production and marketing services to drive significant results.
Video Content Solutions: Work Smarter, Not Harder
In short, video production is the process of creating images with a focus on storytelling and aesthetics, while video marketing refers to how companies use these images to reach their target audience. Both are essential components of any successful video project, so it's important to understand the difference between video production and video marketing before you start creating any video content.
With the right strategy and commitment to content quality, businesses can use both services to achieve great results.
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