2020 Trends In Digital Marketing
Global digital marketing spending is expected to reach $1.3 trillion by 2020.
Should you be using the same marketing strategy as last year? A new year brings with it new marketing trends, and it's important that you keep up with them to attract customers and keep up with the competition.
Interaction with streaming video ads
Videos will continue to dominate in 2020. While businesses should remain focused on creating engaging video content, developing a video advertising strategy is essential
This includes knowing your audience, defining and presenting your brand image. You must first warm up your audience to get to know you and your brand before you ask them to take action. If your target audience is right, hopefully they will like you and your message and trust you enough to respond to your call to action.
Experiment with different video styles, tones, and scenarios to segment your audience and videos
Social media influencer marketing
Influencers engage followers in their daily lives by sharing content with their audience about their passions, hobbies, daily activities, and even loved ones. According to research, 70% of teenagers trust influencers more than celebrities.
Reach out to influencers who understand your brand. Build them as partners by promoting your products and services on your social media channels
If you've never worked with influencers before, find someone you'd be happy to represent your brand with. Remember, they are actually a representative of your company. So what they say and how they act reflects on you. Contact them from there. Most influencers have a business email address that you can contact.
Interactive content
Going forward, it makes sense to prioritize interactive content over traditional content. Users control the experience by controlling interactive content and personalizing the content they consume.
There are many examples of interactive content.
Augmented Reality (AR)/Virtual Reality (VR). Introducing AR and VR. Many other industries use this tool, from real estate to mobile gaming. You can integrate VR and/or AR into your marketing strategy, which Starbucks began piloting in 2017.
Publication with purchase option. Shoppable posts allow customers to shop directly from your store through your social media apps. Instagram now offers a seamless integration that allows businesses to list their products from e-commerce platforms like Shopify.
surveys and quizzes. People love interaction, especially when you can create an interesting survey or quiz and generate interest. This is a great way to grow your email list for future campaigns. Create engaging, interactive and shareable content that helps your audience remember your brand.
Artificial Intelligence (AI)
AI can help you personalize your marketing and advertising efforts. Modern marketing methods will be able to collect better customer data, and artificial intelligence will continue to improve the use of this data.
For example, brands can use AI to create better video content. This can help them analyze viewer behavior and learn which videos they want to watch. AI can also help improve sales funnels. Not only can we sell to customers better, but we can also predict their next moves. This helps improve the customer journey.
voice search
20 percent of Google searches are voice searches. As smart devices like Alexa become more popular, this trend will only grow. Optimize your content for voice search. Use long keywords like phrases. These are phrases that people say more often than they type.
This includes long search terms for local SEO. Instead of optimizing your content for the terms "vegan restaurant in Chicago," ask "What are the best vegan restaurants in Chicago?"
Social media stories
It's still important to have a social media strategy. However, I would recommend focusing on social media stories instead of posts.
Stories are downloadable carousels that last 24 hours. They can contain text, images, videos, and even URLs, depending on the social media platform and number of followers.
One of the main advantages of publishing stories. We found that stories can be more useful for brands to represent a younger audience.
Smart suggestions
Google Ads just got smarter. Google has implemented an update called Smart Bidding.
It optimizes your bids using machine learning. You can set prices automatically, especially during sales. You have a choice between different conversion operations. And you can use this promotion for multiple campaigns at the same time
zero position
What is position zero on Google? It's not technically a position at all. But a part.
People will no longer open your content in Google Search unless they really want to read your content. They might not even read your title or meta description.
You want to find something and get an answer right away.
This is where rich snippets come into play. Featured snippets are content that matches a search query and appears at the top of search results
To determine how your segment is ranking, examine the popular keywords that the segment is ranking for. Optimize your content for these search terms.
Consumer Privacy
The GDPR is a new law that will be passed in California, USA, and requires all US companies to respect consumer privacy.
Follow consumer protection standards and inform your customers of their rights. This is more of a marketing bonus than you might think, and your customers will appreciate the data exclusion. Privacy exclusions can build trust between you and your customers. It can even get customers to switch to your brand over your competitors.
In short, your main focus in 2020 should be to keep your brand relevant and find the best way to reach your audience. These tips will help you get started.
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