5 Tips To Get Started With ChatGPT In Your Marketing
ChatGPT comes with some caveats. Few know what Microsoft and Elon Musk-backed OpenAI will create, or how quickly it will become one of the most influential tech stories of our time.
The public response to the multi-functional chatbot has been overwhelming, with over a million people signing up to use it within five days of its launch. By January of this year, these users had grown to more than 100 million, creating countless textbooks, textbooks, blog posts, computer code, language translations, and marketing content for individuals and businesses around the world. .
Marketing with ChatGPT
How Can AI Impact Your Copywriting Experience? The obvious answer for many financial advisors is that it will help with content marketing. Because ChatGPT can quickly create content for a wide range of audiences and marketing goals, its business has reached investors and grown business.
Think of it this way: Using ChatGPT is not like hiring a new writer to write what you want in seconds. They will be a little green and need a lot of help to do their job well, but they are available 24/7 and cost next to nothing.
Ready to get started? Go to chat.openai.com/chat in your web browser and create an account. Your new assistant is ready and waiting for you.
1. Introduce yourself: ChatGPT can be a great way to meet new employees. Introduce yourself and talk about your experiences and marketing goals. If you are interested, ask questions about the program itself and its capabilities. ChatGPT is persistent (unless you're asked to forget previous instructions), which means that anything you learn will affect how it interacts with you. When you spend time with ChatGPT, you're not just modeling how it works, you're modeling yourself and what you want.
2. Ask ChatGPT to do your marketing analysis: You probably have a brand book, especially if you have experience with marketing consultants or similar experts. These documents define the elements of your brand: tone, mission statement, market position, identity and values. It is a resource designed to ensure the consistency and quality of your brand and to attract clients to your studio.
If you're like most financial advisors, you probably have no books or interest in growth. However, you may still have some marketing examples that represent your personality and goals. Then take some material that you think represents you and copy and paste it into ChatGPT. Once you're done, have the app analyze it for your branding guidelines.
Then see what the chatbot gets back. You will probably get a good example of how the interface perceives your content. This is just the beginning of the software and these first instructions will form the basis for similar materials in the future. In short, if you want ChatGPT to help you with your marketing, learn to emulate your best work.
3. Repeat, Repeat, Repeat: Again, think of this first set of statements as just a starting point. What if you don't get what you expected the first time? Do not worry. One of ChatGPT's most powerful elements is that it's trainable, meaning you can ask it to improve and refine any output. If the first result is too short or formal, or not what you expected, ask the chatbot to rewrite it, touching on the aspects you want to change. Sometimes things are perfect on the first try, but often it takes a few iterations to get close to the point where you can go offline and get the job done. Here's a simple example: If you ask him to write a social post for Father's Day and create a paragraph with a formal tone, you can ask him to rewrite the post in a more casual and fun tone and include an emoji or add a funny fact. . . After all, it requires really good feedback, and the more feedback you give, the better the result.
4. Modified Content Marketing: The more ChatGPT is at creating new content, the more effective it is at modifying existing content. Content repurposing is as old as marketing itself and is one of the most powerful tools in a marketer's arsenal.
Here are some things you can ask ChatGPT for this purpose:
• Summary of popular news articles for podcast scripts;
• Analyze high-performing blog posts and write social media comments or headlines to promote on LinkedIn with hashtags;
• Rewrite welcome letters from new clients in a warm tone;
• Create new landing page content;
• Add a concluding paragraph that summarizes the main points in an unfinished blog post
5. Beware of these pitfalls: Your new AI writer isn't perfect. There are some performance issues you should be aware of.
• Not good at fact-checking. While encouraging ChatGPT to type what you want, the program misrepresents information, misrepresents content, and sometimes makes things up.
• Expiration. The official cutoff of ChatGPT's training library is September 2021, which means it "knows" very little about what happened in the last year and a half.
• It does not provide resources or understand any guidelines set forth by the SEC or Finra, so it should be used with caution to ensure that you are in compliance with all copyright laws and compliance regulations.
• Ignorance of best marketing practices. Social posts, emails, blogs, etc. have writing skills. that increases interaction with your target audience, soothes customer anxiety, or piques the interest of potential customers.
What to do and what not to do
There are a few things you should do or remember to help you get the best results when working with this new technology.
• Ask the platform to edit the content you've created ChatGPT is adept at tailoring existing content to your voice and can provide longer segment summaries. As a bonus, this approach also removes much of the risk of fact-checking because you're already working on the content.
• Don't expect to get it right the first time. Good results usually require some cutting and fascinating back and forth.
• Check everything! ChatGPT tends to produce statistics and other information that are not subject to strict scrutiny.
• Edit content for relevance and marketing. ChatGPT does not understand consent rules, even when requested, and may hide in account terms or other words that do not apply.
• Look for new integrations. Companies in many industries are rushing to create software integrations that overcome ChatGPT's shortcomings and make it easier to use this powerful tool. Follow the latest and greatest.
Results
I hope these tips have helped you better understand the strengths, weaknesses, and potential strengths of ChatGPT. This is not the first time that disruptive technology has promised to make significant changes to the way we work and live (think pocket calculators and the Internet). You will hear some people talk about the disadvantages of ChatGPT or say that we should not use it, but in the end the advantages will outweigh the disadvantages and we cannot imagine a world without it.
I recently emailed well-known author and industry thought leader Bob Veres, who summed it up nicely. "Funny; I looked at ChatGPT and found nothing to worry about," he said. "It seems successful in gathering a lot of information from web sources and organizing it well into a coherent reporting structure."
However, he added: "I don't think AI can interview people, ask relevant questions, tailor their answers to the needs and interests of the audience, and then create content that isn't anywhere else in the cloud."
If you're interested in connecting with other early adopters, be sure to use technology to do so. Be careful and know that this is not good.
Regardless, when looking at technology, you need to make sure it's something that helps with your existing business processes.
Susan Thier is Senior Director of Marketing and Experience at FMG Suite.
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