Keywords Acquires Digital Media Management To Move Into Social And Online Marketing

Keywords Acquires Digital Media Management To Move Into Social And Online Marketing

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Keywords Studios, a leading creative services company for games and entertainment, has acquired social media company Digital Media Management.

Los Angeles-based DMM is a full-service digital marketing agency with a production studio and creator lab technology platform for influencers.

Keyword Studio in London provides outsourcing services for the video game industry. He will join DMM's Engage division.

DMM is an award-winning social media marketing company founded in 2010 by Luigi Picarazzi. The company is headquartered in Los Angeles and employs more than 200 people. The firm provides integrated social media strategy, management, influence, and creative solutions for the gaming and entertainment industries.

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DMM's client base includes game publishers, Hollywood film studios, streaming platforms, entertainment brands and public figures, helping DMM build and connect with their audiences across all social media platforms to drive engagement. The focus is on growth and transformation. . and wait

DMM recently completed an 11,000 square foot production studio creating original content for social media and experiential marketing activations. DMM also developed a proprietary software platform, Creator Lab, to more easily and efficiently collaborate with content creators who have expressed a brand affinity for a specific game or entertainment product.

DMM to join Keywords' Engage division, which includes brands specializing in marketing, player support and game search offerings, and be a key component in accelerating Keyword's approach to providing clients with a holistic marketing program .

DMM joins Engage's rapidly growing business following the recent acquisitions of leading US public relations firm Fortyseven Communications and AI-powered customer service platform HelpShift. Founder Luigi Picarazzi and COO Adam Reynolds remain on board to lead the company with the rest of the team.

“DMM gives KWS a world-class social marketing agency, localization and production capabilities, and a technology platform that can help you scale your influencer offering,” said Bertrand Bodson, CEO of Keyword Studio. “As games and entertainment become more integrated and as we continue to expand our portfolio to include leading marketing services, we believe we will unlock significant opportunities to reach billions of gamers and content creators. We look forward to working with DMM's talented and energetic leadership and team."

As the fandom expert, DMM is also rapidly expanding into the gaming and entertainment industry, with more content and cross-branding than ever before. In addition to its social media expertise, DMM offers expertise in short-form video/social assets, complementing keyword expertise for long-form trailer content, as well as YouTube's award-winning community management, management and services , an association of content creators and influencers.

“We share Keyword's view on where media and entertainment are going and believe joining forces will amplify our strengths,” Picaraji, founder of DMM, said in a statement. "The combination of DMM's market-leading digital and social media capabilities, deep keyword expertise and global reach will further enhance our combined capabilities."

JG Clarity, an M&A advisory firm serving the media, marketing, information and technology industries, represented Digital Media Management in the transaction. Founded in 1998, Keyword employs thousands of people at 70 locations in 26 countries.

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