New Chief Marketing Officer With Bold Growth Agenda Joins HiBob

New Chief Marketing Officer With Bold Growth Agenda Joins HiBob

Sarah Reynolds , award-winning marketer and advocate for diversity, equity and inclusion, joins HR Technology Disruptor.

NEW YORK and TEL AVIV, Israel , March 31, 2023. /PRNewswire/ -- HiBob , the company behind Bob, the HR platform that is changing the way organizations operate in today's world, is pleased to announce the appointment of Sarah . SaaS Marketing Specialist. Reynolds (she) as Chief Marketing Officer (CMO). As a veteran of the HR software market, Sarah will bring her deep industry knowledge, passion for storytelling and an astute eye for understanding performance to expand HiBob's global reach and build a reputation as a next-generation HR technology company. They will also relentlessly focus on continuous innovation and customer outcomes to achieve market advantage and expand their presence in the mid-market segment.

HiBob Hires New CMO Sarah Reynolds

As a proponent of inclusive, people-centered growth strategies, Sarah has extensive experience driving transformational results. Prior to joining HiBob, Sarah was Chief Marketing Officer at Udacity, where she led global branding, marketing and communications across consumer, enterprise and government market movements. Previously, they were Head of Business Marketing at PTC, where they focused on lead generation, value-based messaging, marketing operations excellence, team culture and talent development, and Vice President of Marketing at Salary.com, where they led global marketing.

“A great CMO is an alchemist, fusing branding and marketing with strategy and growth. I believe we have found those qualities in Sarah and I am delighted to welcome her to HiBob. I look forward to the future and look forward to having his vision and deep understanding of the B2B marketing and HR landscape contribute to HiBob's growth,” said Roni Zehavi , CEO and co-founder of HiBob.

"I am thrilled to join HiBob, a company I have long admired for its innovative products, strong customer support and deeply committed corporate culture," said Sarah.

“HiBob's mission is to transform the way organizations operate in the modern workplace, and I see a huge opportunity for us to help bring new stories and perspectives to life in the HR market. In my experience, I have seen how HR can be empowering. They are tasked with managing uncertainty, working with remote and hybrid teams, and implementing DEI&B strategy even in complex situations, but they often work behind the scenes rather than earning a place in the big moments. I'm excited about the opportunity to facilitate growth and scale at HiBob and look forward to working with our customers to shed light on new ideas, best practices and ways to impact the organization as we navigate the future of collaboration.”

About HiBob

HiBob set out to change the way companies operate in today's working world with the help of the Bob HR platform. As a pioneer in tomorrow's workplace, Bob offers robust, flexible technology that unifies the complexities of HR processes into easy-to-use, innovative tools that impact every employee in the organization.

Since 2015, trusted and empowered people from around the world have been bringing their work to the island, inspired to create an extraordinary HR system that will revolutionize the work experience for HR professionals, managers and employees. Flexible and adaptable, HiBob innovates through continuous learning cycles to deliver deep cultural change for organizations with dynamic and distributed workforces.

HiBob is used by more than 3,000 multinational companies, including Cazoo, The&Partnerhsip, Monzo, Happy Socks, Fiverr, and VaynerMedia. Organizations using Bob can accelerate hiring, retain top talent, improve skills, and increase employee engagement.

For more information about HiBob, visit www.hibob.com.

Photo: https://mma.prnewswire.com/media/2044463/HiBob.jpg

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SOURCE HiBob:

How can companies use their user acquisition strategy to achieve global success? Change. K. Randver / Google

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