The Single Most Important Ingredient For Effective Digital Marketing
Would you really rather scroll through thousands of images and lines of text to find the right product or take a fun personality test? If you're curious and competitive like most people, you'll take the quiz because everyone loves a personal experience. Actually, that's what the startup Jebbit is all about. This cloud platform helps digital marketers create interactive content to engage customers and increase sales.
"We're increasing the agility of the customer journey, which flattens the marketing funnel and puts control in the hands of the consumer," said Jebbit CEO and co-founder Tom Coburn. “Using our platform, brand marketers deliver a relevant and personalized experience that guides the consumer towards purchase. By asking people about their preferences, interests and motivations, brands generate leads and increase sales.
Jebbit's clients are primarily consumer brands in industries such as consumer goods, retail, financial services, travel, fast food, media and entertainment. Businesses typically increase their lead acquisition rate by 30-50%. Brand websites have increased sales by 10-30%.
"The sneaker company used a questionnaire to find out how customers exercise when they joined their loyalty program," Coburn said. "This is an intuitive way to greet people and get to know them instead of an anonymous email."
On average, brands celebrate 85% of each experience.
Personalization of the real exchange of valuable data
The idea for Jebbit came to Coburn after he did what most people foolishly do: he skipped the commercial before the video he wanted to watch one day while waiting for his flight at Logan International Airport in Boston, Massachusetts. Originally graduating from Boston College with an MD, Coburn also submitted business ideas to the school's technology competition.
“I wanted to watch a movie and when the ad appeared I switched to another browser while it was playing. When I returned to the movie, I realized that the brand had just paid to show ads that I had never seen before. before," he said. "I thought that if we make these ads interactive, brand marketers will know for sure that their media investments are being seen by their target consumers. This idea was born Jebbit.
It's almost alarming how closely Jebbit's business model aligns with the evolving rules of digital marketing. Jebbit was there to help brands when the pandemic sent online sales through the (virtual) roof. Additionally, the company's no-code platform is state-of-the-art. Marketers don't need an IT department to quickly create interactive experiences. They can design quizzes, live surveys, multimedia guides, etc. to better understand customers and make relevant product recommendations. Recently, third-party data – information that consumers voluntarily share directly with brands – has become mandatory with the advent of privacy legislation such as GDPR and the rejection of third-party cookies that track people online.
"We help brands get data from the ground up so they can build direct relationships with customers based on transparency and consensus," said Coburn. "Push marketing doesn't work anymore. Our platform is designed to help businesses deliver real value to their consumers by sharing data to save people time, keeping them entertained and informed.
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