Tips For Successful Marketing

Tips For Successful Marketing

We all agree that marketing is fundamental and important to the success of any business. And marketing is a broad term that covers many mediums: internet/content/web/social media/advertising/PR/PR etc. Most medium and large companies have a marketing department that deals with these issues, so the focus is always on the business. It's confusing that many small businesses think it's a do-it-yourself project.

In my years of consulting with small businesses and nonprofits, I've found that they set big goals when it comes to marketing their businesses. But in the daily routine of production, creation, customer service, purchasing, sales... Marketing takes a back seat. Thinking of a Facebook post at 2am is not marketing or strategy. Marketing requires a plan. Marketing also requires support and expertise.

So, here are the dos and don'ts.

What to do:

- Discover your market. Who is your ideal customer? Only you know, and you should find the time to write it. Your ideal client may be over 50 years old. If so, your selection of marketing countries should reach 50+. women: Same thing. Men. The same thing. 20 something, same thing. Hire an expert to help you find the right marketing resources for your product/business/client

— Now that you know your target audience, find them. Write down customer names and email addresses. Create an online design for your website, social media or store. Save to database. Buy a very cheap e-newsletter company. Use your database to get the word out about your business

— Do you have a product that you want to sell to other stores/companies? Do not rely on internet marketing or advertising as the only source of reaching these companies. Get up from the chair. Make a list of potential companies that could buy your product. Go to them and give them information, pictures, price lists and ways to purchase your products. You have contracts ready to sign. (PS: sample contract needed. Get legal help.) And think about the possibilities. If you only have a small amount of inventory, make sure potential customers know you can't fill large orders quickly. Businesses survive, grow and thrive because of personal connections

- Customize your marketing to fit your budget. This includes organization fees, advertising, website creation and updates, social media enhancements, printed materials, signage, corporate sponsorships and trade shows.

- Join the community and participate in events

- Join your Chamber of Commerce. They are a great source of advertising for your business, and they do it for free

- Create a plan. Even if it's just one marketing event a week, make a plan and stick to it. Don't let the stress of running a business get in the way of your marketing efforts

— If possible, hire experts or attend workshops/webinars to learn more about how to do it yourself. But always stick to your plan

- Attend trade shows and company events that give you the opportunity to showcase your company, services, products... and the names and email addresses of your email blasts.

— Make sure your communication is mobile-friendly

What can't be done?

- Do not create your own site. Hire a professional who will do it right the first time and ensure regular updates and search engine optimization. When you're building your website, don't leave it idle for months. Keep it updated and fresh

— Don't think that a random post on social media will lead to sales. You need to take the time to build your social media audience and make sure that audience receives regular and creative communication. Hire a professional

“Don't generalize. There is no such thing as a one-size-fits-all marketing strategy. Every company, every product has a base market. Know your market and find a way to reach it with targeted communications

- Do not imitate the competition. Keep your content unique

"Don't isolate yourself. They call it PR because it's about audience relations. Free stuff (free media) updates what you do

Knowing your market, creating unique content on your website, social media and customer communication, and excellent customer service are the first steps to successful marketing for our company. Also consider different platforms to tell your story. And remember, personal approach always closes the deal.

Kathy Bardins has a background in marketing and volunteers as a SCORE Tip of the Mitt advisor. To request SCORE's confidential small business mentoring services, call the Petoskey Regional Chamber of Commerce at (231) 347-4150.

This article originally appeared in The Petoskey News Review. Tips for successful marketing

5 Tips to Become a Better Salesperson - Grant Cardon

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more