Top 5 Marketing AI Tools To Help You Stay Ahead Of The Wave In The Industry
It's no secret that artificial intelligence technology has been able to do things that were previously unimaginable. As more and more AI tools enter the work culture, it's important to know which ones can add value to your business.
The AI revolution is coming and it will change the way we do business in almost every industry. While AI is transforming work as we know it and is widely seen as a threat—from making certain roles obsolete to imitating the "human" touch—it's also helping people focus on what's important.
In today's working world, and especially for marketers, the opportunity to not use AI in one form or another is slim. To help employees do more in less time and create space to think about the big picture, Stephen Eskitzis, founder of Digital Marketers Australia , shares some great AI tools.
Home bot, ChatGPT
We've heard a lot about ChatGPT and most of the conversation tends to revolve around its uses. According to the OpenAI website, ChatGPT is an artificial intelligence program that can generate detailed responses in the form of paragraphs due to its "reinforcement learning" habit.
When asked to describe itself to someone unfamiliar with AI, ChatGPT replied, “Think of it as a chatbot that you can talk to, but with advanced technology that allows it to understand and answer questions and your data." in a more humane way. "
"Her responses resulted from her analysis of large amounts of textual data, giving her the ability to understand language and learn from her interactions with people."
So how does it work as a support system for marketers?
Whether creating copy for marketing materials, summarizing content, providing shortcuts for reporting and analytics, or creating surveys based on your target audience, GPT Chat can give marketers the opportunity to develop ideas.
Cons : While ChatGPT can be a game changer in SEO, it can't help that blog posts are exhaustive. It is part of the ChatGPT extension. And as mentioned on the OpenAI website, ChatGPT functionality is limited. For example, the AI program's responses don't always make sense.
No code for chatbot builder - LandBot
People say, "Don't accept other people's definition of your life, define yourself, " and LandBot lives by that philosophy. Below is an excerpt of a conversation with the creators of the LandBot chatbot software.
LandBot can be the right hand to help companies manage communication and automation processes.
So far, it has gained a reputation as an easy-to-use, no-code solution for building conversational chatbot applications, which basically allows you to set a chatbot exit or chatbot welcome option for your website. internet. This way, your site can connect with site visitors right from the start.
Another great benefit of conversational AI apps is that they combine the benefits of an interactive conversational interface with rich user interface material, following advanced data science streams that drive your business forward.
Landbot is the leading interactive bot that helps organizations improve every step of the customer experience. From lead generation to customer support on the website, whatsapp or messenger, no coding required.
Disadvantages : The Keyword Skip feature needs significant changes. For large companies like Amazon that advertise a variety of products, the terminologies can overlap. For example, Amazon sells a wide variety of products with a similar naming structure such as "Beats Studio3", "Beats Wireless" or "Beats Solo3". In such a scenario, bots may struggle to find the right keywords, hindering the user experience and not necessarily directing customers to the right products.
ElevenLabs, a talking AI tool
According to ElevenLabs' official website , AI Speech Tool is "the most realistic and versatile AI speech processing software ever created."
At the heart of any marketing strategy or idea is an overarching theme that must be communicated. Simply put, there is always a story that needs to be told to the widest possible audience. Eleven offers some of the most engaging, rich and dynamic voices for influencers and content creators looking for the right voice toolkit to enhance their storytelling skills.
UK-based AI company Studio Tools is the most advanced and versatile audio tool currently available to marketers. It produces high-quality conversational audio content in any voice and style, but has recently established itself as the most controversial AI tool available.
This leads us to its failure .
Despite having the ability to reproduce human intonation and affect with unprecedented fidelity and adaptability to all kinds of contextual propaganda, it has been abused to recreate fake celebrity voices filled with racial slurs and discrimination .
The company has made it clear on its Twitter platform that it is seeing "an increase in the amount of audio dubbing abuse" and is working to address the issue by "implementing additional security measures".
ElevenLabs is currently working on an action plan to prevent further misuse of this technology. The company is also considering discontinuing the Sound Lab tool feature so that users can submit sound review requests to be reviewed manually.
Cartiv, the artificial intelligence that inspires your photos
Kartiv is an AI tool for designers and its visuals are a literal representation of what you will draw in layman's terms. Kartiv is an easy-to-use tool that appeals to a wider audience of marketers who want to do things on the go.
This visual AI tool sets a new standard for creators. AI Builder will launch later this year and its user interface is almost identical to Canva's.
On its website, we see Kartiv convincing its users that no design knowledge or experience is needed to use the tool, which is how Canva gained popularity as a platform in the first place.
Kartiv also has a built-in AI assistant, peer collaboration, automatic resizing, and a variety of creative tools that make the design process a breeze.
The downside (or rather the upside): only time will tell if Kartiv can overtake Canva as the only lasting design renaissance for creators.
PromptBase
PromptBase provides a marketplace for users to find and sell claims that work in a variety of AI language models, including DALL E, GPT-3, Midjourney, and Stable Diffusion.
This platform is a one-stop resource that allows visitors to view a collection of tips designed to create a specific type of content. From psychedelic or abstract illustrations, to potential company names, to the origins of prized fantasy kits, AI tools can prove to be quite effective. In fact, it also offers the option of hiring ad creators to create posts tailored to your individual needs.
This AI programming tool tries to fill a gap in the industry regarding the difficulty of finding good quality requirements and is a marketplace that facilitates elegant transactions for buying and selling requirements.
Weaknesses : One of its main drawbacks is that its ability to sell claims may seem innovative, but in fact, human-machine translation services have been used as SEO work for more than a decade.
Thus, AI tools do not fill in the gaps or simplify the AI programming process.
Alana Smith, Head of Products, Content and Platforms at LinkedIn, describes her expectations for AI tools in her article .
" I really wish Promptbase had auto-registration to provide pre-departure information," he said.
"Because you can't see many stats on the router itself, other than a few pictures and word count, user ratings are the only gauge of quality."
Want to stay up to date with what's happening in the creative industry? Here's some interesting reading about the ongoing TikTok ban .
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