Transforming Enterprise Marketing With Web3

Transforming Enterprise Marketing With Web3

Co-founder of Zblocks and Mergeflo . A world-renowned entrepreneur, thinker and entrepreneur.

We are witnessing the beginnings of Web3, which has high disruptive potential due to inherent blockchain properties such as decentralization, immutability, security, and transparency. Today, enterprise use cases for Web3 include supply chains, payments, loyalty programs, and the Internet of Things.

However, use cases for identity management (such as marketing, patient record management, etc.) have not been adopted by the mainstream. With a peer-to-peer blockchain transfer model, consumers are in control of their personal data, enabling seamless transactions to reduce the economic power and influence of middlemen. All of this could have a significant impact on marketing and the future of Web3 support.

Web3 Marketing for Business

Web 2.0 transactions have costs; Credit card companies may charge merchants 2% to 3%, list marketplaces, advertising and marketing fees. Transaction costs and fees paid by brokers are passed on to the consumer, increasing the price of the product. The disruptive potential of blockchain will help reduce these fees to a fraction of what we have today.

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