AnheuserBusch Blames 'third Party Ad Agency' For Dylan Mulvaney Partnership, Cuts Ties Amid Marketing Shakeup

Bud Light has not avoided a series of bad news for over a month.

following

Bud Light's parent company, Anheuser-Busch, blames a "third-party advertising agency" for the brand's partnership with Dylan Mulvaney, which sparked a national boycott and cost it an estimated $5 billion.

To avoid an escalation of backlash, Anheuser-Busch told U.S. beer distributors it was severing ties with the "third-party advertising agency" responsible for the Mulvaney deal in a bid to fix suppliers upset with the brand. tarnished. . fame, according to a source quoted by the New York Post.

The brewing company sent a letter saying it had fired the marketing agency responsible for the polarizing sponsorship that began last month after it sent out a can of Bud Light with TikTok influencer Mulvaney's face on it. He. For the beer company, the March Madness contest is both an advertisement and a way to celebrate a whole year of "girls".

Red Sox fans take their bodies to Fenway Park in viral video: their concession stand is a 'ghost town'

© Getty Bud Light has faced backlash for more than a month after its polarizing deal with transgender influencer Dylan Mulvaney sparked outrage. The Getty

The letter to Anheuser-Busch said the beer that may feature Mulvaney's face was not made by the Belgian company or any of its facilities and accused the advertising agency of collusion, the distributors said. The New York Post.

Ad agencies send out hundreds of influencers a year, some of which include custom pitches. Texas-based distributor Bud Light told the publication this was one of those situations.

Read on the FOX NEWS app

Dylan Mulvaney Controls Anheiser-Bush Generals Out Of Sight: "Private Campaign"

According to The Post, the beer brand has not identified the responsible marketing agency.

News of the letter came after Anheuser-Busch CEO Michelle Duqueridge strongly dismissed the Bud Light controversy during a call with investors on Thursday, saying, "A bank, an influencer, a publication , not a campaign".

The company is planning a major marketing effort to rebuild the brand after a radical overhaul of its marketing team, according to Doukouris, who said the company will triple its spending on Bud Light ads over the summer. Bud Light vice president of marketing Alyssa Heinerscheid and her boss Daniel Blake have been fired. Ahead of the campaign, Heinerscheid said in an interview that he was inspired to update the beer company's "fraternal" and "disconnected" mood with an inclusive message to appeal to young consumers.

The controversy started after Mulvaney posted a photo of himself holding a can of beer. In the second post, Mulvaney poses in a bikini while drinking a Bud Light beer as part of a partnership.

Many wondered if the deal was an April Fool's Day joke, prompting a backlash. Since then, country singer Jon Rich said he removed cans of Bud Light from a Nashville bar, conservative rocker Kid Rock used several cans of Bud Light to shoot targets in a viral video, and rural distributors of Anheuser-Busch reported significant losses. Bud Light sale.

Anheuser-Busch did not immediately respond to Fox News Digital's request for comment.

American Royal Member Bert Kresher The Tim Dillon Show #341