Arun C. Kumar Partners With Forbes Books To Write Book On Marketing's Existential Dilemmas

Arun C. Kumar Partners With Forbes Books To Write Book On Marketing's Existential Dilemmas

CHARLESTON, South Carolina , May 17, 2023. /PRNewswire/ -- IPG President of Marketing Data and Technology Aaron C. Kumar is currently in transition and looking forward to the next phase of his exciting journey by partnering with Forbes Books to write a book. examining the ethical issues facing the marketing industry and their contribution primarily to the economy.

Kumar's book will serve as a reference guide to help CEOs, CMOs, investors, and policymakers navigate the winding corridors of marketing metrics, privacy concerns, complex platform architectures, and the ultimate customer experience failure that threatens to not only negatively impact marketing. Industry: but the economy in general.

This book will extol the benefits of marketing and the challenges faced by external forces, but will also recognize the problems within the profession and defend a set of accepted principles to guide decisions ethically.

"We need to describe the enormous contribution that marketing has made as a profession," Kumar said. "But we also have to clean our house."

Kumar will also appear today ( May 17 ) on the Forbes Books podcast, where he and host Joe Bardavel will discuss how Kumar has used his technical knowledge and business acumen to improve performance throughout his career.

Writing a book has been a longtime dream of Kumar's, but he recently decided that his book should focus on problematic trends he sees in marketing, such as compromised databases and forced divisions created for certain interests. and efforts by government agencies to enact privacy laws aimed at, among other things, reducing targeted advertising.

"Regulators and lawmakers are ready to take the scalpel to digital marketing and advertising in particular, but they still don't understand how businesses, the economy and jobs depend on it," Kumar said.

In his book, Kumar finally outlines a set of principles that can begin to reverse some of the damage and increase marketing's contribution to society.

About Arun C Kumar

Arun K. Kumar , chief marketing and data technology officer at Interpublic Group, has a proven track record in product development, technical operations management, data implementation and technology strategies that drive business growth. He is currently in transition, advising IPG, but also looking to continue his commitment to growing marketing as a profession. He has over 20 years of experience leading digital development with global roles in Asia Pacific , Western Europe, India, China, Japan , Brazil and Mexico . Kumar is a member of the Forbes Technology Board and the CNBC Technology Executive Board. He holds a BA in Journalism from Delhi University. He completed his postgraduate studies in communications at Mudra Institute of Communication, Ahmedabad, Gujarat, India , and executive education through the University of Pennsylvania's Wharton Advanced Management Program.

About Forbes Books

Forbes Books (www.books.forbes.com) is the exclusive publisher of Forbes Books. Forbes Books identifies and selects innovative authors and thought leaders in their fields. These are the people who understand how publishing a book can enhance your message and inspire your audience to improve themselves and the world around them. Since its founding in 2016, Forbes Books has become a leading independent business book publisher.

Media contact.
Terry Stanton
tstanton@advantagemedia.com

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The source is Forbes Books.

Quantitative Information Industry of India - Prof. Arun K Patti - Director, QETCI

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