BBB Business Tip: Streamline Your Marketing With AI Technology

BBB Business Tip: Streamline Your Marketing With AI Technology
BBB Business Tip: Manage Your Marketing With AI Technology

As a business owner, marketing your business is one of the easiest ways to get started with artificial intelligence (AI). AI programs can help you gather information about your customers, suggest products and services for their needs, and find the best message for a sale. A recent Deloitte survey found that three of the top five goals for companies adopting AI were related to marketing.

If you're considering incorporating AI into your company's marketing strategy, consider some common uses for AI. Then use the BBB tips to get started using this technology in your business.

How companies use marketing AI

  • content marketing. AI insights can help you understand what content is most effective. This can help you determine the best length for articles or other web content, and where and when it's most effective. Additionally, AI can handle some of the most common aspects of content creation, such as keyword selection, personalization, and categorization. According to Forbes, Buzzfeed, one of the largest content-driven websites in the world, is a prime example of a company that has found great success by implementing AI-powered content strategies.
  • junk mail. AI can also improve email marketing open rates, click-through rates, and overall ROI. AI-powered tools can use your business data to optimize scheduling, personalize messages for your customers, and filter your newsletter or follow-up messages past spam filters.
  • Social media marketing. Social media marketers can also greatly benefit from AI tools. For example, you can use AI to listen on social media. AI algorithms can analyze millions of data points to help you understand your customers' sentiments and create a more effective social media strategy based on their actions and comments. All of this can be done in real time, so your social media team doesn't miss a thing. Plus, AI can help you create more engaging communications and even identify the best influencers or companies to work with. AI-powered tools can significantly increase your engagement on social media platforms when used to their full potential.
  • Personalized messages. AI can use a combination of algorithms, data sets, and machine learning to predict future customer behavior using predictive marketing analytics. In practice, this means that AI can identify which products or services each customer is interested in and when they are likely to make a purchase – information it can use to target ad campaigns and tailor recommendations for better ROI.
  • Improved data management. AI is all about data. While manual data collection and storage risks devastating human error, some AI-powered tools can automate data entry and storage. By doing so, the AI ​​determines if the data is valuable and actionable, allowing you to focus your time and energy on using that data to create relevant campaigns, rather than collecting it.

Where do you start to implement AI in your business marketing plan?

  • Set yourself clear goals. Treat AI marketing like any other marketing program or plan. Consider how AI can improve your marketing efforts. Would you like to improve personalized recommendations, get more openings and clicks with your monthly newsletter, improve your customer experience or segment your audience? Whatever your goals, set up key performance indicators (KPIs) so you can analyze hard data and understand whether or not the AI-powered tools you're using are successful.
  • Just start. Harvard Business Review recommends a "layered approach" to integrating AI into marketing plans. Try starting with simpler rule-based applications, e.g. For example, a standalone task automation program that can target your customer service representatives, or a chatbot for your website. Once you and your staff have developed some basic AI skills and collected valuable market data, you should consider investing in more complex AI-powered tools, such as AI that leverages machine learning.
  • Think about privacy standards. Before collecting and using data through AI tools, you must establish some privacy rules to comply with data protection laws. This will help you maintain the trust of your customers. Read the BBB's tips for creating a privacy policy for your business.
  • Check your budget. Find out which tools can enhance your marketing efforts without breaking the bank. It's important to stay within budget, even when the goal is to increase your ROI.
  • Look for reputable companies to avoid AI scams. Research a company before buying the AI ​​tool they sell. There are many AI scams out there, so make sure you are dealing with a reputable company that will handle your money and personal information properly. It is also important to look for a company with excellent customer service. Finally, you'll likely need help setting it up, especially if your company is new to AI technology.

For more information

Check out the BBB's 10 Standards for the Ethical Use of AI. Read BBB Business Tips: AI for Small Businesses. Where to start Learn more about AI scams targeting small businesses. Visit the BBB Small Business page to learn more ways to grow your business with new technology.

For more AI tips and resources, visit the BBB Artificial Intelligence Headquarters.

7 marketing tools you need for your digital marketing

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