Digital Marketing Career Guide: 7 Roles To Consider
Editor's Note: We receive a commission for affiliate links from Forbes Advisor. Commissions do not affect the opinions or ratings of our editors.
Digital marketing professionals have excellent communication skills, business acumen and technical knowledge. Many American academic institutions will prepare you for work in this high-paying field by offering a bachelor's degree in marketing with a specialization in digital marketing.
There are many opportunities to work in digital marketing. Most large public and private organizations use SEO specialists, social media managers, copywriters and other marketing professionals for their messages. And the growing number of freelancers now offers even more opportunities for entrepreneurial marketers.
Below we highlight some of the most popular digital marketing positions, along with their salary potential. This guide is designed to help new graduates and current professionals advance their careers.
What is digital marketing?
Digital marketing includes online marketing using digital devices such as laptops and mobile phones. While traditional marketing platforms like television and billboards still exist, the internet is now the place to market to people, and the digital marketing industry is estimated to be worth nearly $321 billion by 2022, according to Market Research.
Digital Marketing vs. Traditional Marketing
Digital marketing is significantly cheaper than traditional forms such as print advertising. And people are spending more and more time online: according to HighSpeedInternet.com, the average person spends more than eight hours a day online.
Marketers can now see how many people have seen an ad and how many have clicked on a link in near real time. You can send push notifications at the best time to reach customers. You can also get in touch with a person by selling their video game avatar.
strategies
Today's marketers use a variety of strategies to reach users, including search engine optimization (SEO), search engine marketing (SEM), influencer marketing, direct mail and e-book marketing, as well as offline methods such as TV advertising and others. Posters and live recordings.
Training
To get a job in digital marketing, academic institutions across the country offer a variety of educational options, including marketing certificates, two-year associate's degrees, four-year bachelor's degrees, master's degrees, marketing-focused MBAs, and even Ph.Ds. Many programs offer online Digital Marketing degrees to accommodate students with busy schedules.
A career in digital marketing
Regardless of your skillset, the field of digital marketing offers many opportunities for a rewarding and well-paying career. Do you agree with the data? Perhaps the Marketing Analyst position is right for you. Do you like talking to people? Consider becoming a social media manager.
Digital marketers typically earn above-average salaries, and most jobs only require a bachelor's degree in marketing or a related field. Listed below are some of the most popular digital marketing careers, including salary data from the US Bureau of Labor Statistics (BLS) or Payscale, unless otherwise noted.
Digital Marketing Analyst
Average salary by 2022: $68,230
Job Description: Digital marketing analysts collect and analyze consumer and competitive data to help business owners better understand market conditions. These professionals use research tools such as polls, surveys, consumer focus groups, and literature reviews to analyze factors such as customer preferences.
Digital marketing analysts work in a variety of industries that use market research in many areas. And the field is growing rapidly: the BLS is forecasting an additional 150,300 jobs between 2021 and 2031, a 19% increase and well above the average growth for all occupations.
Director of Digital Marketing
Average salary by 2022: $140,040
Job Description: Digital Marketing Managers plan programs and initiatives on behalf of companies to generate interest in products or services. These professionals often work with department heads and other senior managers to develop marketing plans and budgets.
Digital marketers need to get creative to compete for online users' scant attention and differentiate themselves from the competition. For this purpose, digital marketers often use contests, promotions, and sales plans like discounts and coupons.
Marketing managers typically have extensive experience and are often promoted internally. Marketing manager positions pay well and have good growth prospects. The BLS projects that the number of marketing executives in the United States will increase by 10% between 2021 and 2031.
Social Media Manager
Average salary: around $54,600
Job Description: Social Media Manager manages social media profiles on behalf of employers for marketing and other purposes. You will communicate with customers, write company statements and develop marketing strategies on various social media platforms. These professionals often act as their company's online spokespersons, speaking about current events and interacting with the public.
Social media managers must have strong communication and interpersonal skills and be able to meet tight deadlines. Key competencies for social media managers include corporate communications, paid media marketing, campaign planning, and customer retention.
content strategist
Average salary: around $66,400
Job Description: Content strategists create content plans for employers and often help implement those plans. They create consistent messages by working closely with social media managers, marketing analysts and designers. Content strategists' work is divided into projects and they must consider which visual elements support the written content.
Strong communication skills are essential. Effective content strategists also have skills in technical writing, user experience, and people management. These professionals can work for many companies over the course of their careers and are often self-employed.
editor
Average salary: around US$56,500
Job Description: Copywriters create high-impact ads to promote the sale of goods or services. They can capture ever-scarcer market share and reach consumers directly with limited attention and time. Authors develop slogans, short messages and other creative content, often in a collaborative environment. These professionals regularly meet with clients to understand their needs and oversee projects through to implementation.
In order to convey strong and persuasive messages, excellent writing skills are essential. Writers need to work well under tight deadlines and be able to think outside the box. When a copywriter works for a company, they often create all levels of written communication, from emails to press releases, both internal and external.
SEO specialist
Average salary: around $49,900
Job Description: Search engine rankings mean everything these days and SEO professionals ensure their organizations appear at the top of search results pages. They continuously develop and update SEO based on best practices that change frequently.
SEO professionals need to keep up to date with the latest techniques to improve a business's online visibility, such as: B. knowing which keywords to include in a web page in order for it to appear in web searches for those keywords. SEO professionals should have in-depth knowledge of HTML and other programming languages, as well as search engine analysis.
Electronic Marketing Specialist
Average salary: around US$54,400
Job Description: Email marketers assist their companies in promoting themselves via email, but their responsibilities may vary by employer. These professionals determine what customers want and plan and execute email marketing campaigns accordingly. They develop marketing plans for specific products or brands that fit their company's mission and image.
Ecommerce managers need to understand how to reach their target audience, including the most effective marketing collateral and how to stay on budget. These professionals typically have strong skills in marketing communications, strategic marketing, project management, and social media marketing.
Frequently asked questions (FAQ) about careers in digital marketing
Is Digital Marketing a Good Profession?
For many people yes. The area offers good pay and opportunities for advancement, as well as numerous opportunities for freelance work.
Is digital marketing worth it?
Digital marketing salaries tend to be above average. According to BLS, digital marketing managers earn particularly high salaries, with an average annual salary of more than $140,000.
Comments
Post a Comment