Impact XM Expands Its Capabilities With MorEvents Acquisition, Unveils New Experiential Business Intelligence Service

Impact XM Expands Its Capabilities With MorEvents Acquisition, Unveils New Experiential Business Intelligence Service

Full-service global marketing agency Impact XM recently expanded its capacity and experience in managing large-scale events and meetings and launched a new value-added service for its clients. 

On May 2, the agency announced that it had acquired Denver-based MorEvents , a creative women's event agency that has served global audiences for more than two decades. According to the agency, MorEvents, which specializes in virtual and physical events around the world, partners with Fortune 500 companies, including Mastercard and Dell EMC, to determine how these major brands are perceived today.

"Our goal at MoreEvents has always been to create unique events that inspire and exceed our customers' expectations," said MorEvents co-owners Betsy Mordecai and Gareth Heyman. "With this new partnership with Impact XM, we are excited to work together and use our collective strength to create even more amazing experiences for our customers."

They added, "We believe our combined experience will enable us to continue delivering exceptional events that will propel business results."

The acquisition brings together the MorEvents team of event planners and creative experts from Impact XM, adding strong expertise in creation and design, event strategy, project management, virtual meetings, global events and gatherings, sporting events and mobile applications to an already existing portfolio. strong XM impact.

“We are thrilled to welcome the talented MoreEvents team to Impact XM,” said Jared Pollacco, CEO of Impact XM. "This acquisition expands our capabilities and expands our offerings to deliver even more compelling work to our clients."

He continued, “With the addition of MoreEvents, we have brought in event management experts and creative solutions. We are excited to continue our commitment to providing industry-leading solutions to our partners around the world. »

This acquisition follows Impact XM's April 25 announcement of the launch of the new Business Intelligence Service (xBI), an annual portfolio-level service for Impact XM customers that provides experiential strategy, unified data and impact assessment to track and optimize based on experience. RCI.

With new data-driven insights, key performance indicators (KPIs) and experience-based marketing optimization recommendations, a dedicated service that will bring together engagement strategies with technologists and data scientists will provide data engagement strategists and unified assessments. impact, which will lead to practical conclusions. for each client and campaign.

According to Impact XM, xBI starts with strategists laying out event and portfolio strategies, defining the data and analytics roadmap, and establishing key performance indicators to lay the foundation for success. From there, a team of technologists and data scientists use custom data and analytics that power a role-based dashboard, an interactive ecosystem of KPIs, and insights that customers can access and to interact with throughout the year. According to individual plans, strategists process data and provide results, insights and recommendations through quarterly business reviews and ongoing analysis.

“The launch of xBI makes this an exciting time for our agency and, more importantly , for our clients,” said Matt Grant, vice president of production, live and digital at Impact XM, which launched xBI just in time for his 50th birthday . . . . .

He continued, “As our world continues to evolve in terms of results, key performance indicators and data-driven insights, it is imperative that our industry does the same. xBI will enable our clients to obtain detailed and personalized insights from a team of strategists and data experts, giving new meaning to the results and receiving detailed recommendations for their future marketing campaigns.

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CFCS Main Meeting, November 13, 2022, Ray Baxter

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