Matters Marketing Intelligence Offering Helps Brands Drive ROI + Analyze Key KPIs.

Matters Marketing Intelligence Offering Helps Brands Drive ROI + Analyze Key KPIs.

The Strategy + Intelligence agency team helps clients grow market share with seamless access to real-time data about customers, competitors, brand sentiment and more.

BOSTON, May 16, 2023 --( BUSINESS WIRE )-- Matter Communications - a brand development agency that integrates marketing, PR and creative services - today announced the expansion of its marketing analytics offering.

This press release contains multimedia. View the full release here: https://www.businesswire.com/news/home/20230516005345/am/

"Our marketing analytics programs use data science to help clients identify their key differentiators," said Jeff Tank, CEO of MatterMKTG. The strategy and intelligence team ensures that all campaign optimizations are informed by data to maximize and deliver ROI. Better results and greater market share."

Launched by Mather's Strategy and Intelligence Group, the Marketing Intelligence program combines the group's extensive analytics experience and industry-leading technology to give clients access to more than half a billion new data points every day. Combined with decades of experience running intelligence and analytics programs for Fortune 100 companies, the team helps clients turn that data into actionable recommendations that drive real business results for their products.

Using leading-edge technology, data science and deep customer-centric expertise, Case solves brands' unique business challenges with holistic and personalized analytics across a range of use cases, including:

  • Audience analysis: understanding the habits, desires, needs and any myths and stereotypes surrounding the brand, its products or its business.

  • Brand Analytics: Get critical brand and branding insights directly from your target market through conversational/sentiment analysis, word clouds, message insight and brand relevance metrics.

  • Campaign optimization: sentiment analysis around events/activities; Measurement of organic alignment, speech volume and noise; and identifying key media, platforms and approaches.

  • Communication + Crisis Management: identify the main points of an incident, discussion or negative emotion and react immediately.

  • Competitive Analysis : See competitive earned and owned voice (ORV) broken down by channel, sentiment, messaging, location and campaign engagement across key objectives.

  • Consumer Research: Identifying the channels through which consumers interact and communicate about the client's brand, and understand their perceptions and feelings about the competition and the industry.

  • Industry + Trend Analysis: Track industry trends and key players in real-time with various tests to inform your company's strategy.

  • Product Development: To understand popular or problematic features and identify opportunities to optimize or deliver new products that make headlines.

To learn more about how MatterMKTG uses data-driven insights to take brands to new heights, visit our Intelligence page and contact us today.

With over 250 professionals in Boston and Newburyport, MA, Rochester, NY, Providence, AR, Pittsburgh, PA, Dallas, TX, Denver, CO and Portland, OR, Affair is one of the fastest growing in PR. Local marketing and innovation companies. Matter has won 14 Agency of the Year awards and is consistently recognized as the best place to work.

Communication on this matter

Matter is a brand development agency providing PR, marketing and creative services for content-rich campaigns that drive action and create value. Founded in 2003 with offices across North America, Matters works with the most innovative companies in the healthcare, high-tech, consumer technology, professional services and consumer markets. For more information, visit https://www.matternow.com.

View the original issue on businesswire.com : https://www.businesswire.com/news/home/20230516005345/eu/

contacts

OVER
Greg Amaral
gamaral@matternow.com
www.matternow.com

In Pakistan 🤣 I said JAI HIND

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more