MBA In Marketing Online
Online Marketing MBA Program Overview
Learn how to maximize market potential or brands and businesses when you earn a Master of Business Administration (MBA) in Marketing at Southern New Hampshire University.
Marketing is more than selling products. It's about creating a lasting connection between the brand and the consumer. Therefore, it can be one of the most powerful tools for business development - not only today, but also in the future.
SNHU's MBA program is one of the most affordable Master of Business Administration programs in the country , with a total tuition fee of just $18,810 . In about a year, you can not only earn an MBA, but you can also earn integrated, industry-recognized credentials to help build your resume while building your personal brand.
The program's revised coursework in 2021 can help you understand how to attract buyers from all demographics and use your expertise to achieve your business marketing goals. Classes help develop emotional intelligence and critical thinking skills to better understand target consumers.
Career growth prospects
Marketing managers will continue to be in demand in the coming years as organizations use marketing campaigns to maintain and expand market share.
The redesigned online MBA in Marketing is designed to advance your career in agency or corporate marketing, advertising and sales.
After completing the master's program, you will be prepared for many types of management positions, and in addition, you will be armed with specialized marketing knowledge and an understanding of how to appeal to your customer base.
Facing a truly global market, companies are constantly looking for new ways to differentiate their products and services and connect with consumers in a crowded marketplace. With the recent increase in the use of social media platforms to promote companies' brands, products and services, employees who know the latest marketing trends are especially valued. 1
That is why SNHU's MBA in Marketing has been updated in 2021. You will learn business skills related to marketing in multiple segments, as well as in the program's core courses, including learning the key modern elements of branding, market research and how to develop audience identification programs and channel strategies.
Additionally, MBA enrollment continues to be high. Even in the midst of the 2020 pandemic, the Graduate Admissions Council (GMAC) noted that 89% of employers surveyed still plan to hire MBA graduates in 2021 .
"It starts to click a little bit more and you learn more about the organizations you work with," he said.
A marketing major with a foundation in business can help open many different doors to your future. Whether you want to join forces with an existing corporation or use your talents to help build a startup from scratch, you can take the next step in your career.
What SNHU students say
Earning a Master of Business Administration in Marketing is not only a great personal achievement, but also has a number of professional benefits. Knowledge is power, and the more you learn, the more valuable you become to any organization."
Courses and curriculum
Updated in 2021, the online MBA program has features that all business students may need.
The Marketing MBA program now consists of 7 core courses and 3 concentration courses, which allows you to complete the program in about a year if you study full-time.
You will study topics such as leadership, strategy and innovation as part of your business. But unlike other MBA programs, all subjects are interwoven throughout the courses so that more business experience is integrated simultaneously, giving you an effective MBA experience.
As part of an MBA program, one course that may be of particular interest to you as a marketer is Brand Optimization.
Here you will learn how to balance brand management with effective marketing strategies. You will also learn the key elements of building brand identity, trust and brand habit. Throughout the course, you will gain practical experience in applying skills such as developing a marketing strategy for an organization, market research, target market identification, customer market trends and ethical considerations.
You will find that you gain real-world experience through your main job. The curriculum now includes scenario-based learning activities throughout the program. You will "live" in an interactive story, that is, you will be assigned a situation that requires a solution. You'll then work on it using skills you've learned in class - such as critical and creative thinking, problem-solving skills, or disciplinary and interdisciplinary knowledge.
You then have 3 concentration courses in your program. Each explores a different area of marketing that helps build a skill set you can apply successfully in the real world:
- Promotional management involves specific activities related to the management of an advertising campaign, including research, media selection, copywriting, layout, and the role of advertising agencies.
- Consumer behavior and marketing examines psychological, sociological, economic, and anthropological influences based on both theory and research. By applying these principles, you will learn how to develop effective marketing strategies and ultimately a complete marketing plan.
- Brand management helps an organization understand the theories, models, and strategies that enable it to achieve its branding goals. Through a combination of text and current research publications, students will be introduced to current and emerging theories and models of branding.
For Michael Krupp '20, the Brand Management course was the perfect foundation for his MBA in Marketing.
“Brand management was the course that stood out to me the most,” said Krupa. "The course taught me a lot about the different levels of branding, what a brand really is, and how it's more than just logos and colors."
He said the assignments and hands-on learning format helped him connect the dots and gain a deeper understanding of the material.
"While the lectures, discussions and assignments were interesting, so was my instructor," Krupa said. "Finally, I realized that a successful brand can really define an organization's unique identity and personality."
If you want to learn more about marketing outside of an MBA program, you can also earn a graduate certificate that goes beyond the standard curriculum. This allows you to mark another important document in the CV with a minimum of additional topics. If you choose to pursue a certificate in marketing degree, you can improve your marketing knowledge and add additional credentials to your resume by taking just 2 additional courses.
Don't have business training? No problem. Our MBA program is open to everyone. Interested students must have an accredited bachelor's degree for admission, but this can be in any field. Those without a bachelor's degree in business or a related field must take up to 2 foundation courses to get started. These foundations cover core business skills and can be used to fulfill elective requirements for the general MBA profile. With the basics, the maximum length of an online MBA will be 36 credits.
Attend full or part time. MBA students have the option to study full-time (with 2 class hours per semester) or part-time (with 1 class per semester). Full-time students should be able to complete the program in approximately 1 year, and part-time students in approximately 2 years. Our SNHU students are busy and often juggle work, family, and other commitments, so you may want to work with your academic advisor to determine a course plan that is right for you. The good news is that you can switch from full-time to part-time and back to work as often as you like.
The value of education
Tuition for SNHU's online programs is one of the lowest in the country. We offer a 25% tuition discount for full-time and part-time US military personnel, as well as spouses of active-duty military personnel.
| Online graduate programs | For the course | By credit hour | Annual cost for 15 credits |
|---|---|---|---|
| Diploma/Certificate | 1881 USD | 627 dollars | 9,405 USD |
| Diploma/Certificate (US military, full-time and part-time, and active duty spouses)* | 1410 USD | 470 dollars | 7050 USD |
Tuition is subject to change and is reviewed annually.
*Note: Students using this rate cannot benefit from additional discounts.
Additional charges:
Graduation $150, study materials (depends on course)
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