Salboy Bolsters Senior Sales And Marketing Management Team With First Global Sales Lead Appointment

Salboy Bolsters Senior Sales And Marketing Management Team With First Global Sales Lead Appointment

Salboy Group , a national real estate development and finance company, has appointed Carmen Ching as its first group sales manager. Carmen, CEO of Salboy since 2020, is the first person with global leadership in Salboy's international sales strategy.

For the past three years, Carmen has been the Asia Pacific Manager of Hong Kong-based Salboy. After promoting and reporting to Simon Ismail, Co-Founder and Managing Director of Salboy Group, Carmen will continue to lead Asia sales in Hong Kong, while driving the global sales strategy established in Manchester, London and Hong Kong. Kong, Beijing, Shanghai and the Middle East.

With 16 years of international residential real estate experience, including leading Colliers' international residential real estate team, Carmen has built a strong and extensive client base in South East and North East Asia.

His experience of both Western and Eastern cultures, investment advice expertise and extensive success managing investor portfolios, including block transactions, are of great value to international UK property investors. Carmen brings her extensive industry knowledge and wide range of skills to her global strategic role and will be responsible for the success of the sales and marketing teams she leads, not only in Asia, but also across the globe where Salboy operates.

Simon Ismail, Co-Founder and CEO of Salboy, said: "Since we welcomed Carmen to the Salboy team in 2020, she has been instrumental in refining our distribution strategies, developing our teams and ultimately driving our growth. in Asia... We are delighted We are delighted that Carmen has accepted our offer to lead our global sales strategy and look forward to seeing the impact she will have on all of our talented sales teams, wherever they may be.

"It is very important that our sales process reflects the borderless nature of the UK property market. Our client base is very international and more and more international clients are buying property in the UK not only as an investment but also as a home for their children". , United Kingdom Whether as a home away from home while studying at the UK's leading universities or on longer business trips, a global and coordinated approach will help our discerning clients to receive better, easier and faster service from us.

Carmen will be supported by Salboy's highly experienced management team, which includes Zann Quek and Benjamin Ashcroft. Zann has 14 years' experience as a real estate professional in the UK and abroad, having served as a Greater China and Regional Director, and as a Director at JLL, Knight Frank and Colliers. Benjamin joined Salboy as Marketing Director in 2019 and has 17 years' experience in marketing and brand development projects in the UK, Asia and the Middle East.

Carmen Ching, Director of Sales for Grupo Salboy, added: “The collaboration will be key to achieving our ambitious growth goals over the next five years. Salboy has over £1bn currently under construction in London, Cornwall and Manchester, all parts of the UK where demand for quality housing continues to outstrip supply. We must continue to expand our commercial footprint around the world so that buyers around the world have access to Salboy properties under construction where they are needed most. I look forward to working with Zann, Benjamin, and our global sales and marketing team to implement a strategy that brings together our collective knowledge and experience and helps us reach our full potential.

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