Third Acquisition In 12 Months For Definition

Third Acquisition In 12 Months For Definition

Definition Group has expanded its team to 120 with the acquisition of a creative marketing agency, its third deal in 12 months.

London teams, Leeds and Manchester occupy OTM in London.

The transaction marks The Definition Group's seventh acquisition and third in the past 12 months as it continues its buy-and-build growth program, bringing together like-minded specialist advisors to provide clients with branding and marketing services.

This brings the group's annual revenue to £14 million and increases its team of professionals to 120.

The group's 300-client portfolio includes national and international public, private and third sector companies and organisations, including ABB, Benenden Health, Direct Line Group, David Lloyd Clubs, Lego, Lloyds Banking Group, Guinness World Records, HS2 and Merlin. Entertainment, Sky, Sony Music and the British Parliament.

OTM specializes in B2B technology, financial services and the public sector with clients including HSBC, SS&C Advent, 8x8, ION Group, Transport for London and TPXimpact.

The acquisition aims to deepen Definition Group's presence in the technology, financial services and public sector sectors.

Heather Baker, Chief Executive Officer, Division Group, said: "OTM is an excellent strategic fit and brings complementary experience and knowledge to the team. As a team of dedicated consultants who work closely together, we are uniquely positioned to help organizations define your .brand vision ..and it is delivered internally and externally.

"Now, with the combination of OTM, we have strengthened our ability to deliver consistent, integrated and complete solutions."

OTM CEO Jenny Geary will join Definition Group's operating committee following the transaction.

Jerry added: “We're excited about the potential of what's to come with Deviation Group. A big part of the appeal is working with a talented team of experts to accelerate the reach of what we can offer now, for our clients, our team. And our business."

Andy Miller of Centio Partners provided corporate finance and debt advisory services to Definition. Dohren Naidu of Friths advised on the definition of the transaction and Brian Rickman, general counsel of Keystone Law, provided OTM.

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