Women's Clothing Brand Takes Page Out Of Bud Light's Marketing Plan With New Ad

There was a time, not too long ago, when dressing men as women was a highlight and nothing more.

There's a reason "Mrs. Doubtfire" was considered a sitcom. A mid-90s sitcom had an episode that featured at least one of the male leads (and inevitably generated some funny laughs). Norman Bates opined, "There's a reason she looked emotionally distraught while pretending to be her mother."

Why? Men are men and women are women.

To interpret the transformation of a man into a woman as more than a joke or a psychological episode is a direct disregard for the natural order of God's creation.

Obviously people don't like it.

Womenswear brand Anthropologie is learning this lesson in real time after releasing an ill-conceived video of a male model dancing in a variety of dresses and other garments clearly meant for women.

You can try it yourself below, but it's about as boring as it gets.

Warning: The following Instagram post contains content that may be harmful to viewers

After finishing her lunch after watching this video, she noticed something interesting in the Instagram post above: Where are the comments?

According to Evie Magazine, Anthropologie has responded to the overwhelming backlash by disabling and deleting all comments on the post.

Of course, the clothing company won't remove or disable positive comments, so it's understandable that it only disabled comments due to the backlash on Instagram.

Author Gina Bontempo tweeted that Radical Anthropology clients had angrily commented on other company posts.

“So you hired the patriarchy to sell women's clothing and then shut down the comments, unless we all got into pigtails like Dylan Mulvaney? Stop killing women, it's done. media user.

- Oh really? asked another Instagram user. "I don't want to see a man puff up because he's wearing a suit. That's not the case in anthropology. My latest purchases seem to go back to the store."

“I bet how many times @anthropologie can strangle women in one night,” another social media user added. "First with announcements, then with comments disabled. You may not hear us, but we sure did get your message loud and clear."

But perhaps the most poignant observation comes from a quote from social media user Bontempo, who notes that anthropology seems to have learned nothing from the current Bud Light debacle.

“Anthro later,” the commentary reads. "You should have learned from Budweiser."

In fact, Anthropological Bengalis may have been made worse by the fact that there was a cultural paradigm that could teach them what not to do.

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Bud Light and Belgian parent company Anheuser-Busch are at the center of an effective boycott campaign following their dealings with transgender man Dylan Mulvaney. Anecdotally and financially, the companies struggled after settling with Mulvaney and the influencer's particular brand of outrageous extravagance.

It's worth noting one possible difference between the two situations: what Anthropologie did might actually be worse than what Bud Light did.

Bud Light, for all the scorn it deserves, is part of a multi-billion dollar conglomerate. It is almost assumed that these companies will wake up at some point, preferably in 2023.

However, anthropology is a much smaller department. And this is a very small organization that works exclusively for women. A simple look at their website confirms this.

Yet, if you go to the "Our Story" section of the campaign, you'll find references to "women" (or "womxn," "wxmxn," or whatever leftist buzzword is floating around right now).

In other words, anthropology seeks to explore the meaning of woman while actively seeking to erase femininity, implicitly acknowledging that men are better at modeling women's clothing than women.

If that's not the definition of evil misogyny, then what is?

This article was originally published in the Western Journal.

In all of our journalism, we strive for truth and accuracy. Read our editorial standards.

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