WPP Links With Nvidia To Make Generative AI Advertising

WPP Links With Nvidia To Make Generative AI Advertising

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AI chatbots can write the next advertising jingle for your business.

WPP, one of the world's leading advertising agencies, is partnering with chip maker Nvidia to use generative artificial intelligence to create ad campaigns. Hey bots, here's some sage advice from our favorite (and sadly human) ad expert Don Draper: keep it simple but meaningful.

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“This is a partnership that has been in the works for many years,” Rev. Lebaredian, Nvidia vice president of omniverse and simulation technologies, said over the holiday weekend. The two companies have long been working on a new platform that aims to create hyper-realistic images from videos and photos using 3D imaging software that allows you to create countless versions of the same ad with just a few clicks.

For WPP and dozens of customers, this means a dramatic reduction in costs:

  • “We can use generative artificial intelligence to personalize [ads] and tailor them to any environment around the world — you can create 10,000 versions in minutes,” WPP CTO Steph Pretorius told the FT .
  • In one example mentioned by the FT , this could mean using generative artificial intelligence to create an ad showing a car driving into Times Square for shoppers in a corner of the world, and a similar ad showing the same car driving through Hong Kong. clients in another part of the world.

Conclusion: Cost savings obviously come at the expense of labor: filming a commercial could take days for a production team, and creating a digital Frankenstein could take a few minutes for a generative AI. Execution. "It's much easier to identify the jobs AI will destroy than it is to identify the jobs it will create," WPP CEO Mark Read told the FT . “We used AI a lot in our media activities, but very little in the creative part of our business.” Yes, but can a bot create an ad for the 1984 Apple Super Bowl? Or Mister Clean... Okay, let's face it.

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