Experts Share How To Use Video Marketing To Upgrade Your Advertising Strategy

Experts Share How To Use Video Marketing To Upgrade Your Advertising Strategy

If you want to effectively promote your business, you need to use formats that are popular with today's consumers. In 2023, that often includes video marketing. Check out the Small Business Online Community's tips for enhancing your digital marketing strategy with video and other effective strategies.

Think of video marketing as the future of advertising

Video affects nearly every aspect of small business marketing, including advertising. If you're looking to invest in paid advertising for your business next year, here's Gold Platter Adeyemi Adise on why video marketing is the future of advertising. You can also view comments from members of the small business online community at BizSugar.

experts explain how to use video marketing © Depositphotos Experts know how to use video marketing

Try these proven YouTube video ideas

If you're ready to start making videos for your business, it can be helpful to get inspired by other creators. The ideas in this post by blogger Nicola Blue include tried and tested options straight from YouTube.

Put a YouTube link in your Instagram bio.

There aren't many options for sharing links on Instagram. But it can be a powerful platform for building a community and connecting with people who may be interested in your content. If you want to share links to your YouTube videos, try this strategy from Inspire to Thrive's Lisa Sicard. So head over to BizSugar to see what members are saying.

Explore future ad revenue trends

Whether you want to promote your business or monetize other brands' ads on your platform, it helps you understand industry trends. In this article, Pixel Productions Happy Das explores some of the trends for 2023 and beyond.

Contact these digital marketing agencies

Working with a digital marketing agency can help you promote your business and improve your performance. But which agencies are currently delivering business results? Check out this Startup Bonsai post by Maggie Seth for a list of options.

Use these ecommerce trends for your business

The e-commerce sector is constantly evolving. So if you want to effectively promote your business this year and beyond, you need to stay ahead of the trends. This Tech Table Pro post by Arjun Solanki outlines some ecommerce trends you need to know about right now.

Follow the digital transformation of your company

Today's small business must constantly change its digital strategy. But when making changes, it's important to keep your long-term vision in mind. This post, Small Business Perspectives by Harry and Sally Wishnow, offers tips on keeping your business digitally transformed.

Main application user customization

Your customers' first exposure to your mobile app can shape their perception of your product and brand. A good onboarding experience can eliminate confusion, create a positive user experience, and ultimately strengthen your customer base. Read the introductory user guide in this post from Ketan Rajput's 300Mind Studio.

Find out how to successfully sell products online

Selling products online requires creating a simple sales process and promoting your products to the right customers. If you want to increase your business sales this year, read this blog post by Holly Raisham Hanna, The Woman Who Works From Home.

Find the best web builders for your business

A quality website is one of the most effective ways to attract customers online. Before you can fill your website with powerful marketing messages, you need a fully featured website builder. This post, titled Decoding the Belt by Mahipal Nehra, contains ten variations. You can read more discussions from BizSugar contributors here.

If you would like to submit your favorite small business content for an upcoming community review, please email the news to sbtips@gmail.com.

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