Listrak Launches Text Messaging Marketing Solution

Listrak Launches Text Messaging Marketing Solution

Listrac is launching an "AI assistant" powered by OpenAI designed to give marketers "unprecedented efficiency and creativity in their campaigns," the company says.

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The company says its artificial intelligence assistant solution simplifies the process of writing personalized SMS and MMS messages. "With generative AI technology, businesses can now create highly targeted and engaging content in seconds," the company said, adding that the solution's capabilities are poised to save valuable time for consumers. creation"

AI assistants are on the rise as marketers embrace AI-powered marketing tools and conversational AI solutions adopted by retailers, brands, and consumers.

Listrac CEO Ross Cramer said the new tool will "significantly enhance" retail and brand marketing efforts and allow marketers to "deliver personalized content that resonates with audiences on a new level."

Listrac claims that its AI assistant integrates seamlessly with its SMS editor. The company says users can "press a button to unlock the potential of an AI assistant" when it comes to texting. And when posting a link with a publisher, the AI ​​assistant "intelligently reads and interprets the content of the linked page to generate context-specific post recommendations."

Listrak says that marketers using AI assistants can include images in their posts. And if enabled, the AI ​​assistant will pull the featured product image from the linked page and automatically convert the message to MMS format.

To further personalize messages, the company says users can choose a tone of voice from the available options or add their own custom questions to guide the AI ​​assistant's recommendations. "This flexibility ensures that companies can maintain their brand voice and deliver personalized messages that resonate with their target audience," Lystrack said.

"Listrak's AI assistant is a game changer for marketers," said Cramer. "Not only does it provide an efficient solution for content creation, but it also encourages companies to explore new creative spaces and experiment with different messaging strategies."

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Ross Kramer, CEO of Listrac

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