OneDegree Expands Definition Of Family In New Insurance Push

OneDegree Expands Definition Of Family In New Insurance Push

To celebrate Pride Month in June, virtual insurance company OneDegree launched a new campaign, "Say love out loud with equal protection for every home," to provide universal coverage for everyone.

In 2022, OneDegree launched home insurance with "equal protection for every home" as one of its key features. With this new campaign, the company will broaden the definition of family as part of its insurance coverage scheme to include same-sex couples and marriages.

With Equal Protection for All Households, the Speak for Love program was launched to promote inclusion and ensure that all families, regardless of marital status, gender or sexual orientation, are protected by home insurance when living in the same house . residence 12 months. minimum.

Don't Miss: OneDegree HK Spotlights LGBTQ+ Families in New Home Insurance Ad

The company offers free home insurance for the entire first year to anyone who signs up for OneDegree Home Insurance with the accepted "reporting codes" below.

  • IMLES
  • I'M WEARING
  • I am bisexual
  • imtrans
  • Questioner
  • IMBBBTKPLUS
  • indirect

The campaign will run until June 30 this year and was completed as Hong Kong's LGBT community continues to experience tremendous negative pressure.

According to a True Light Society research report, "Report on Sexual Orientation Studies and Sexual Orientation Changes in Hong Kong", more than 20% of respondents have undergone conversion therapy and 80% of them have been found those who have experienced sexual orientation. suicide attempt (SOCE).

"In honor of Pride month, we want to create a platform for those who lack the freedom to express themselves in their daily lives to talk about love. We hope this gives them courage and everyone in the community supports them," said Emily Chow . , Deputy CEO of OneDegree.

"OneDegree strives to not only offer insurance products with better coverage at a lower cost, but also to offer insurance products so that all families have access to insurance," added Chow.

In addition to its efforts to protect the LGBTQ+ community with home insurance policies, OneDegree has pushed the boundaries of insurance in the Hong Kong market by providing critical illness insurance for people living with HIV. OneDegree Critical Illness Insurance accepts applications from people living with HIV, and insureds diagnosed with HIV during the policy term can renew their policies. These initiatives demonstrate OneDegree's commitment to protecting the rights of all and ensuring access to insurance for all.

As a company involved in the conversation, it allows its employees who have registered same-sex marriages abroad to use spousal leave, while same-sex married couples of senior employees can use the company's healthcare facilities . Additionally, if an employee and their same-sex partner adopt a child, they are entitled to statutory parental leave.

OneDegree's honors campaign and awareness efforts are gaining attention this month as they focus on more specific honors campaigns. Netizens recently called for a boycott of sportswear brand adidas after it launched a new line of women's swimwear featuring a male clothing model.

The swimwear line, which is part of the Adidas Pride 2023 collection, is on sale on the adidas website. However, netizens were offended by the male version of the swimsuit, which featured a hairy chest and a bulge in the crotch area.

Netizens took to social media to share their disgust at women's rights activist Riley Gaines, who tweeted that using a male role model "erases women."

"I don't understand why the companies do it voluntarily. They could have at least said the set was 'unisex,' but they didn't because they just rule out women. Have you ever wondered why we never see it go the other way? ??" churches

Articles on the subject:
In HK, founder complains about StanChart marathon staff attempt to remove LGBTQ+ flag
How Hong Kong brands can support the LGBTQ+ community
Analysis: How can Hong Kong agencies partner with clients to advance the LGBTQ+ agenda?

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