Revolutionize Marketing: Achieve Unprecedented Growth With Growify Digital.
Growify's goal is to increase your e-commerce business' global online presence, increase brand awareness and increase sales.
Introducing Growify Digital , a results-driven marketing and development agency. Your expert growth hack specializes in creative content, technology marketing, and structured sales processes. They have helped leading brands like Masaba, Ridhi Mehra, Tarun Tahiliani and others achieve 5x, 7x and even 10x sales.
Growify's goal is to increase your e-commerce business' global online presence, increase brand awareness and increase sales. What sets her apart is her unique approach. They sell the profits we make by comparing our success to yours.
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Revolutionize your e-commerce with Growify Digital . an in-depth discussion with Growify co-founders Disha Bhatnagar and Rishabh Mehra on the art of growth hacking.
V1 How do you think digital marketing differs from traditional marketing?
Digital marketing differs from traditional marketing in terms of reach, targeting, interactivity, engagement, scalability, cost-effectiveness, flexibility, and personalization. It offers precise targeting, interactive experience, real-time analytics, profitability, quick setup and personalized messaging. Traditional marketing is more common, but relies on one-way communication, is more difficult to measure accurately, and can be more expensive.
For example, at Masaba we use Google Ads, push notifications, Facebook catalog ads, email marketing and WhatsApp marketing. By quintupling our ad spend in 18 months, we were able to quickly establish our presence in the Middle East, increasing brand awareness and online sales. Because of our high ROI, we have doubled our marketing budget, expanding our reach to a wider audience.
v2 How do you choose effective digital marketing KPIs and how do you measure their importance?
When selecting Key Performance Indicators (KPIs) for effective digital marketing, Growify prioritizes them as follows along with an importance rating:
1. ROI. Measures the profitability of a marketing campaign by comparing the revenue generated versus the cost of the campaign. (very important)
2. Cost per Acquisition. Estimate the cost per customer acquisition.
3. Response Rate. a measure of a website's usability, content relevance, and ad targeting based on the rate at which visitors leave a website without further interaction.
4. The click through rate .
5. CPC (Cost Per Click). Evaluate the effectiveness of your ad spend and compare the profitability of different platforms or ad campaigns.
6. Frequency. Tracks the number of times an ad has been shown to a single user.
By prioritizing these KPIs, Growify provides an in-depth assessment of marketing campaign performance, enabling data-driven decision making and optimization.
V3 If you were tasked with driving overall traffic to your brand, how would you structure the process and how would you measure its success?
First, we define the target group and ensure the right approach. We then optimize the site for search engines, increase visibility and increase organic traffic. Creating valuable content helps engage and engage people with brands. We closely monitor traffic metrics like sessions and cart entries to measure success.
For Torani we developed a comprehensive e-commerce platform that improves order management, marketing, design and sales processes across departments. We integrate multiple accounts including payment gateways and tools like Google Analytics, Hotjar, Shopify and Google Studio for in-depth analytics. More than 20 plugins are implemented for optimization and strategic planning. Improving website design and content is a priority.
In terms of digital marketing, we thoroughly analyzed Torani's unique business proposition and defined customer personas for each product segment. This knowledge guided the planning, execution and optimization of our campaigns through A/B testing to identify the most effective audiences. Our strategic approach drives traffic, increases user engagement and supports overall brand growth.
Q4 Are there times when you need to combine analytical thinking and creative thinking to solve a problem?
Every day we face situations that require a combination of analytical thinking and creativity to solve problems. By examining data and metrics, we gain insights into asset performance, enabling informed optimization decisions.
In one remarkable project, Growify managed the complexity of creating an online system for ordering high fashion bespoke items on Ridhi Mehra's website. Extensive research and testing has been conducted to provide customers with a seamless ordering and checkout experience similar to that found in a physical store.
Another challenge arose when we worked with Tarun Tahiliani, where we were tasked with creating a website that required complex coding and a visually pleasing design under tight time constraints. With great attention to detail, we have successfully managed inventory from multiple warehouses and integrated them into the website to provide customers with accurate, real-time inventory access.
By combining our analytical expertise and creativity, we consistently overcome obstacles and deliver best-in-class solutions for our clients.
F5. How do you motivate your effective marketing team to exceed their goals and do their best?
At Growify, we firmly believe in promoting individuality and cultivating a culture of creativity and freedom. Our core principles are about empowering each individual to own their own brand and shape it according to their vision.
We encourage collaboration and open communication, as we know that true creativity thrives in such an environment. Rather than setting rigid goals, we encourage our team members to adjust their goals based on monthly averages, increasing flexibility and adaptability while reducing unnecessary stress.
We regularly use new brands to keep our team motivated and active. This approach allows our team to be flexible and constantly updated on different aspects of the industry. We recently welcomed leading brands such as Gaurav Gupta, Anju Modi, Bridal Asia and Hazoorilal Legacy to our portfolio.
Partnering with Growify Digital for Incredible Growth. Unleash the potential of your brand and take it to a new level in the digital landscape.
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