The Fifth P Of The Modern Marketing Mix: Performance

The Fifth P Of The Modern Marketing Mix: Performance

CEO and co-founder of Catchpoint , an online sustainability company.

In today's fast-paced digital world, the traditional four-element marketing mix (product, promotion, place and price) is no longer sufficient. In the internet age, with ever-increasing competition, marketers must now consider the fifth element, performance, to stay ahead (and stay). Productivity growth reflects the importance of technology and the ever-changing digital landscape.

Currently, not only digital products such as music (iTunes, Spotify), applications (Apple, Google Play), software and e-books are widespread. it directs our life. .

Importance of performance

As digital channels expand, customer expectations continue to rise. They require uninterrupted and efficient use of the Internet. A slow or unresponsive website can quickly lead to lost leads and lost revenue.

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