The Walking Dead: Dead City's Unusual Marketing Strategy Addressed By AMC

The Walking Dead: Dead City's Unusual Marketing Strategy Addressed By AMC

AMC Marketing Director Kim Granito talked about the unusual marketing strategy for The Walking Dead: Dead City coming to New York ahead of the series premiere this week. The Walking Dead: After the events of The Walking Dead, the City of the Dead travels to Manhattan with Maggie and Negan to rescue Maggie's son Hershel. The series is the first of many Walking Dead episodes, and the main characters' stories will likely continue after the end of the main series.

Speaking to Variety , Granito outlined the upcoming marketing strategy for The Walking Dead: Dead City, which will see people dressed as zombies roam New York City on Wednesday, June 14. This is what sets the new The Walking Dead apart. Check out what Granito had to say below:

Of course, our goal is to create awareness out there, and we think there's an opportunity to reach lost audiences and new ones over time. One of the main differences with the new software is that it is very extensive.

Maggie Rhee, Rick Grimes, Negan from The Walking Dead © ScreenRant Featured Maggie Rhee, Rick Grimes, Negan from The Walking Dead

Granito is right, The Walking Dead spin-off has provided important new locations for familiar characters to explore. While Maggie and Negan travel to New York, Daryl Dixon will find himself in France later this year in The Walking Dead: Daryl Dixon . Meanwhile, the Rick and Michonne spin-off series will feature Philadelphia as a primary filming location during Rick's CRM in 2024.

However, the location isn't the only thing that makes The Walking Dead spin-offs stand out. The Walking Dead: Dead City will be a rescue mission where you find Maggie and Negan Herschel. Meanwhile, The Walking Dead: Daryl Dixon tells the story of Daryl's attempt to escape France and return to Alexandria while unraveling the mystery of who pushed him. The Rick and Michonne series is described as a love story, but the couple is trying to make it Daryl's home.

The marketing strategy for The Walking Dead: City of the Dead zombie is a unique way to generate interest in the upcoming Walking Dead spin-off. It remains to be seen if something similar will happen in Paris as the release date of The Walking Dead: Daryl Dixon approaches. But for now, AMC is hoping its new marketing campaign will help The Walking Dead: Dead City usher in a new chapter in the world of The Walking Dead .

Source: various

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